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Buku Ajar Kebijakan & Manajemen Pariwisata ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ilmu kebijakan & manajemen pariwisata. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu kebijakan & manajemen pariwisata dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah kebijakan & manajemen pariwisata darurat dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari konsep manajemen destinasi pariwisata, peran stakeholder de...
Buku Ajar Ekonomi Pariwisata ini disusun sebagai buku panduan komprehensif yang menjelajahi kompleksitas dan mendalamnya tentang ekonomi pariwisata. Buku ini dapat digunakan oleh pendidik dalam melaksanakan kegiatan pembelajaran di bidang ilmu ekonomi pariwisata dan diberbagai bidang Ilmu terkait lainnya. Selain itu, buku ini juga dapat digunakan sebagai panduan dan referensi mengajar mata kuliah ekonomi pariwisata dan menyesuaikan dengan rencana pembelajaran semester tingkat perguruan tinggi masing-masing. Secara garis besar, buku ajar ini pembahasannya mulai dari pengetahuan dasar ekonomi pariwisata, jenis - jenis pariwisata, peranan industri pariwisata dalam perekonomian Indonesia, permintaan pariwisata, strategi pemasaran pariwisata, manajemen sumberdaya manusia pengelolaan pariwisata. Selain itu, materi mengenai manajemen transortasi untuk pariwisata dan dampak ekonomi pariwisata juga dibahas secara mendalam. Buku ajar ini disusun secara sistematis, ditulis dengan bahasa yang jelas dan mudah dipahami, dan dapat digunakan dalam kegiatan pembelajaran.
"The Future of Influencer Marketing: Evolution of Consumer Behavior in the Digital World" offers a profound exploration of how the digital age is reshaping consumer behavior and marketing strategies. This insightful book delves into the theories explaining the evolution of buyer and seller roles and introduces the Eleven-P Marketing Concept, uniquely influenced by viral marketing. The Eleven-P framework expands upon traditional marketing principles by integrating Product, Price, Place, Promotion, People, Process, Physical Evidence, Partnerships, Personalization, Participation, and Performance. Each element is examined to illustrate how viral marketing strategies, driven by influential digita...
"The Evolution of Consumer Behavior: Theories of Engagement, Influence, and Digital Interaction" provides a thorough analysis of how technology, digital platforms, and social media are revolutionizing the way we interact, share, and consume information. This book delves into various theories that explain the new dynamics in the relationship between consumers and brands. From the Interactive Consumption Theory, which underscores the importance of two-way interactions between consumers and brands, to the Dynamic Consumer Role Theory, which highlights the evolving roles of consumers in the modern marketing landscape, each chapter offers deep insights into how today's consumers are far from pass...
Learn statistics by analyzing professional basketball data! In this action-packed book, you’ll build your skills in exploratory data analysis by digging into the fascinating world of NBA games and player stats using the R language. Statistics Slam Dunk is an engaging how-to guide for statistical analysis with R. Each chapter contains an end-to-end data science or statistics project delving into NBA data and revealing real-world sporting insights. Written by a former basketball player turned business intelligence and analytics leader, you’ll get practical experience tidying, wrangling, exploring, testing, modeling, and otherwise analyzing data with the best and latest R packages and funct...
Winner of the National Indie Excellence Award for Best Sports Book, the Next Generation Indie Book Award for Best Illustration, and the Independent Publisher Book Awards Gold Medal How did we go from peach baskets to breakaway rims? From underhand lobs to 100-mph fastballs? The history of sports is full of hard-won victories, but they weren't all about being the fastest or scoring the most points. Lavishly illustrated, They Changed the Game tells 50 stories of pioneering players, obscure rules, and defining moments that have shaped the games we love. Spanning sports of all kinds, from football and tennis to speed skating and the Paralympic Games, this book celebrates how our most beloved pastimes evolved--and commemorates the trailblazers who made it all happen. Told through the artwork of talented artists from all over the world, this is a vibrant and stylish celebration of creativity both on and off the field.
Longlisted for the Man Booker International Prize 2018. A manic, bruising stream of conscious portrayal of a mother and wife struggling to maintain both a normal life and her sanity.
KRAUS FAMILY AWARD WINNER FOR BEST AUTOBIOGRAPHY AND MEMOIR AT THE NATIONAL JEWISH BOOK AWARDS WINNER OF THE DAYTON LITERARY PEACE PRIZE ‘Beautifully told' – John le Carré ‘More than just history’ – Michael Palin In this remarkably moving memoir, Ariana Neumann dives into the secrets of her father’s past: years spent hiding in plain sight in wartorn Berlin, the annihilation of dozens of family members in the Holocaust, and the courageous choice to build anew. When her father dies and leaves her a box of clues, Ariana Neumann uncovers a heritage she knew nothing about. Exploring the joys and sorrows of the Neumann family, she learns through her tireless investigations why her father, a successful entrepreneur in Venezuela, never spoke about his past. How as a young man from Prague he boldly deceived the Gestapo by doing the unimaginable. Spanning nearly ninety years, this is an unforgettable memoir about resilience, hope and love in the midst of tragedy. A tribute to the lost, and a celebration of all that connects us, and of the courage it takes to keep going. Because the darkest shadow always lies beneath the candle.
The book claims that Christianity was a project of Rome, and was invented in its laboratories - like Qumran. Under the Achaemenids and even earlier in the entire Middle East (up to India) there lived Arameans, half of whom professed Judaism, or were to some extent influenced by the Bible. In order to split their front and turn this force of theirs against themselves, Rome organized secret centers for the study of the Hebrew Bible in different parts of the empire, where the predictions of the former Jewish prophets were analyzed. The remains of some of these centers are found today on the coast of the Dead Sea, for example at Qumran, Mossad, etc. In these laboratories ("think tanks"), the ima...