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Handbook of Hospitality Marketing Management
This handbook consists of 19 chapters that critically review mainstream hospitality marketing research topics and set directions for future research efforts. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing hospitality marketing research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Doing Well by Doing Good: The Evolution of Corporate Social Responsibility in the Hotel Sector (UUM Press)
In the fast-paced world of hospitality, the concept of Corporate Social Responsibility (CSR) has evolved significantly over the years. Professor Dr. Azilah Kasim, a renowned expert in the field, takes us on a captivating journey through the evolution of CSR in the hotel sector, from her early days as a PhD student to her groundbreaking research today. At the heart of her talk is the exploration of what CSR truly means and the challenges of linking it to the tourism industry. In the past, hotels struggled to understand how their operations could align with CSR principles. However, Professor Kasim sheds light on the changing landscape and the increasing emphasis on environmental responsibility...
Facilities Management and Development for Tourism, Hospitality and Events
Facilities planning for tourism, hospitality and events (THE) is an important subject from both theoretical and applied perspectives, as land, property and resources represent major components of the foundation of the industry. As future managers, it is imperative that students have a sound basic knowledge of property and the various resources, systems and services associated with it. Covering important contemporary subjects such as sustainable planning and environmental management, this book considers the planning, development and management of facilities operations from several key perspectives, drawing upon the expertise of complementary experts in the design, management and development of THE facilities.
Spices and Tourism
This is the first book to explore the relationship between tourism and spices. It examines the various layers of connection between spices and tourism in the context of destinations, attractions and cuisines. This volume will be useful for researchers and students in cultural tourism, culinary tourism, anthropology of food and food history.
Exploring Community Festivals and Events
The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of ‘community’, ‘culture’ and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditio...
Collaboration in Tourism Businesses and Destinations
This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing management and marketing implications and recommendations for tourism business, destination managers and local planners to enable them to successfully operate such alliances.
Case Studies in Management and Business. Volume 7 (UUM Press)
This case book compiles five cases on business and management in Malaysia. The first case covered selected issues and challenges in managing family business’s transition. Meanwhile, the second case highlighted the challenges faced by SME Bank Berhad in formulating strategies to ensure its rebranding exercise to be successful. The third case is related to the world of entertainment, beauty and fashion business, Neelofa. As the co-founder of NH Prima International Sdn. Bhd., Neelofa involved in the fastest-growing Muslim fashion business. The fourth case is about Pak Tam Café, selected issues as well as its challenges in attracting and retaining customers. Finally, the fifth case alarmed challenges faced by Perlis Snake and Reptile Farm as the farm is facing problems due to decreasing number of visitors.
Sacred Sites, Rituals, and Performances
The conceptual territory of religious tourism is fluid. While recreation and leisure-based motivation and behaviors are evident in religious tourism, this volume reiterates its rootedness in tenets from religious traditions and pilgrimages. Using fresh perspectives on place-stories, rituals, performances, that are central to pilgrimage and sacred sites, essays in this volume explain contemporary expressions of religious tourism and illustrate the dynamic nature of religious tourism as an ecosystem embedded in religious practices, rituals and performances. The explanations will benefit researchers and practioners alike and they can find numerous examples that show the significance of religious tourism for sustainable development of destinations.
Handbook of Research on Cross-Cultural Business Education
Due to the impact of globalization, business practices have been constantly evolving throughout the twenty-first century. Teachers and instructors are faced with the challenges of educating future business leaders on evolving concepts such as diversity, cultural environments, and the integration of countries and economies. Through these challenges, it is critical for educators to understand teaching tools and pedagogical practices that bring this globalized outlook into the classroom. The Handbook of Research on Cross-Cultural Business Education is an important research publication that explores the role of teaching tools used in business education to increase competitive business skills and make them applicable in cross-cultural business environments. It also provides business and management educators with teaching practices that promote learning via exposure to global cultures. Featuring a broad array of topics such as pedagogical modeling, cross-cultural learning, and social responsibility, this is an important resource for business and management educators, business managers, policy makers, researchers, business professionals, and graduate students.
Event Tourism and Cultural Tourism
Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions. The contributions to the book provide interesting perspectives on a number of topics including innovation in festivals, destination and event image, cultural events and national identity, religious festival experiences, effective management and marketing of events. The book is divided into two broad themes: event tourism and cultural tourism. The Cultural Tourism theme covers issues such as: socio-cultural and environmenta...
