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Comunicación de instituciones públicas
La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.
Barcelona's Vocation of Modernity
Barcelona's Vocation of Modernity is a study of the emergence and development of the cultural image of the Iberian peninsula’s foremost modern city.
The A to Z of Spanish Cinema
Emerging as one of the most exciting, fascinating, and special kinds of filmmaking in the world, Spanish cinema has been producing excellent directors, actors, and films for decades, including during the dark times of the Franco regime. With directors (Pedro Almodovar), actors and actresses (Javier Bardem and Penelope Cruz), and films (Abre los ojos and Alatriste) amassing popularity, the outlook for Spanish cinema appears brighter than ever, and it is deservedly winning numerous fans abroad. --
Historical Dictionary of Spanish Cinema
Spanish cinema is emerging as one of the most exciting, fascinating, and special cinemas in the world. Not only are others viewing Spanish films, but they are adopting Spanish producers and Spanish actors as their own. While Spanish cinema has been maturing for a long time and has been producing excellent directors, actors, and films for decades_including during the dark times of the Franco regime_only now is it winning numerous fans not only at home but also abroad. And with directors like Pedro Almod-var, actors and actresses like Javier Bardem and PenZlope Cruz, and films such as Abre los ojos and Alatriste to build upon, the outlook for Spanish Cinema appears brighter than ever. The Historical Dictionary of Spanish Cinema provides a better understanding of the role Spanish cinema has played in film history through a chronology, an introductory essay, a bibliography, and hundreds of cross-referenced dictionary entries on producers, directors, film companies, actors, and films.
Forth and Back
Forth and Back broadens the scope of Hispanic trans-Atlantic studies by shifting its focus to Spain’s trans-literary exchange with the United States at the end of the twentieth century. Santana analyzes the translation “boom” of U.S. literature that marked literary production in Spain after Franco’s death, and the central position that U.S. writing came to occupy within the Spanish literary system. Santana examines the economic and literary motives that underlay the phenomenon, as well as the particular socio-cultural appeal that U.S. “dirty realist” writers—which in Spain included authors as diverse as Charles Bukowski, Raymond Carver, and Bret Easton Ellis—held for Spaniard...
Forms of Tradition in Contemporary Spain
An innovative study of artists balancing tradition with creativity
Pocket Rough Guide Barcelona (Travel Guide eBook)
MAKE THE MOST OF YOUR TIME ONEARTH Discover the best of Barcelona with this compact, practical, entertaining Pocket Rough Guide. This slim, trim treasure trove of trustworthy travel information is ideal for short-trip travellers. It covers all the key sights (the Sagrada Família, La Boqueria, MNAC, the Barri Gòtic, Montjuïc), restaurants, shops, cafés and bars, plus inspired ideas for day-trips, with honest, independent recommendations from expert authors. Features of Pocket Rough Guide Barcelona: -Practical travel tips: what to see and where to sleep, eat, drink and shop - Pocket Rough Guide Barcelonafeatures specially selected recommendations for every taste and budget. -Honest, indepe...
Couture & Commerce
The 1950s were the golden years of haute couture, captured by iconic images of glamorous models wearing dramatic clothes. Yet the real women who wore these clothes adapted them to suit their own tastes, altered them to extend their life, and often could not bear to part with them long after the dresses had outlived their use. This gorgeously illustrated book demonstrates why so many of these designs are still in existence and why we are fascinated by them fifty years later. Couture and Commerce investigates how and why postwar couture fashion was important in its own day. The Paris couture houses survived due to the enthusiasm of the North American fashion press and commercial buyers. Alexan...
