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Television Advertising and Televangelism
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Pragmatics of Left Detachment in Spoken Standard French
Left detachment constructions (LDs) (e.g. "un buffet de campagne, c est un meuble") are examined in a corpus of informal spontaneous conversation between educated native speakers of French. The overwhelming majority of these constructions are shown to have a clearly pragmatic motivation. The author s observations support a view of LD in French as a particular type of paratactic structure which should be seen primarily as a feature of unplanned discourse. The analysis partly builds on views expressed by Knud Lambrecht in an earlier contribution tot this series.
Theoretical Syntax, 1980-1990
This volume is intended to be used by practicing scholars as well as students. It represents all major and some of the minor trends that have evolved during the past decade. Book titles from all available sources have been included, as well as periodical articles from the major journals, whenever there was evidence of a theoretical approach. To ensure maximum accessibility of the entries listed, books and articles in language other than English and unpublished dissertations and working papers have been excluded. All entries are fully annotated and the volume is completed by indices of authors and subjects.
Studies in Language
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On the Role of Contrast in Information Structure
In research on Information Structure, there is an ongoing discussion about the role of contrast. While most linguists consider contrast to be compatible with both focus and topic, some argue that it is an autonomous IS category. Contrast has been shown to be encoded by different linguistic means, such as specific morphemes, adverbials, clefts, prosodic cues. Hence, this concept is also related to other domains, in particular morphosyntax and prosody. The precise way in which they interact is however not yet entirely clear. Moreover, from a methodological point of view, the identification and annotation of contrast in corpora is not straightforward. This volume provides a selection of articles discussing the definition of contrast, the importance of distinguishing different types of contrast, the use of several encoding strategies, and the annotation of contrast in corpora using the Question Under Discussion Model. The contributions offer data on English, French, French Belgian Sign Language, German, Hindi, Italian and Spanish.
Teaching French Grammar in Context
?Something needs to be done about grammar.” Katz and Blyth have written this book with the hope of changing the way French instructors teach and conceive of grammar. Intended to help teachers and teacher trainers develop an understanding of French discourse that is grounded in recent theoretical and sociolinguistic research, this book is devoted to informing teachers-in-training, as well as experienced teachers, about cutting-edge methods for teaching grammar. It also describes the grammatical features of the French language in its social context. At the same time, it provides suggestions for applying such abstract knowledge in practical pedagogical ways, for example, how to structure grammatical explanations, devise classroom activities, and take advantage of resources that give students greater exposure to French as it is truly used in various discourse environments.
Major pillars of German syntax
Over the past few decades, the book series Linguistische Arbeiten [Linguistic Studies], comprising over 500 volumes, has made a significant contribution to the development of linguistic theory both in Germany and internationally. The series will continue to deliver new impulses for research and maintain the central insight of linguistics that progress can only be made in acquiring new knowledge about human languages both synchronically and diachronically by closely combining empirical and theoretical analyses. To this end, we invite submission of high-quality linguistic studies from all the central areas of general linguistics and the linguistics of individual languages which address topical questions, discuss new data and advance the development of linguistic theory.
CLS
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Information Structure and its Interfaces
The volume presents recent results in the field of Information Structure based on research on Italian and Italian dialects, and on further studies on several typologically different languages. The central idea is that Information Structure is not an exclusive matter of syntax but an interface issue which involves the interplay of at least the phonological, morpho-syntactic and semantic-pragmatic levels of analysis. In addition, the volume is based on the study of actual language use and it adopts a cross-linguistic point of view.
Discourse and Pragmatics in Functional Grammar
The contents of this volume are a selection from the papers given at the Sixth International Conference on Functional Grammar (ICFG), which was held in York, at the University College of Ripon and York St John, from 18 to 22 August, 1994. Functional Grammar as understood in the ICFGs and in this volume is the linguistic model as proposed by Simon Dik, and to date most extensively described and discussed in Dik (1989). The indebtedness of the FG-community to Simon Dik, who died six months after the conference was held, is great indeed. The editors hope that this volume is a fitting tribute to his work.
