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With the subject poised to occupy an important niche in B-school curricula, this path-breaking book, rich in textual detail, draws on a wealth of practical examples to illustrate the basics as well as the finer points of crucial decision making situations in the real estate business, such as: v Creating viable alternatives as substitutes for saturated markets.v Customizing products and services to meet the demand of new markets.v How to reach the customer in the best possible manner.v Pricing strategies that are irresistible. v Defining distribution channels to capture latent customer needs.This book will be an invaluable resource for students, faculty, as well as practitioners of real estate business.
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Caste, Communication and Power explores communication and the constitution of caste in Indian society. Intimately connected, both communication and caste are determined by historical developments. The book looks at communication as a lens to study caste and power relations, with its immense potential to shape perception and affect ground reality. It also studies the evolution of the conceptual and theoretical foundations of caste and power relations, and maps their emergence from communicative resources and practices. These communication practices are inevitably linked to the social structure, with their reliance on symbolic forms of self-expression, often revealing the underlying ideological attitudes. The book studies this interface of culture and media, evaluating the caste question and the associated power relations in terms of modes of communication practised in the society.
This book critically examines the cultural politics of visuals in South Asia. It makes a key contribution to the study of visuals in the social sciences in South Asia by studying the interplay of the seen and unseen, and the visual and nonvisual. The volume explores interrelated themes including the vernacular visual and visuality, ways of seeing in South Asia and the methodology of hermeneutic sensorium, anxiety and politics of the visuals across the region and the trajectory of visual anthropology, significance of visual symbols and representations in contemporary performances and folk art, visual landscapes of loss and recovery and representation of refugees, visual public in South Asia a...
In the world of digital healthcare, a critical issue looms large, demanding the immediate attention of academic scholars. The convergence of developing medical technologies, innovative digital solutions, and intricate healthcare structures has set the stage for a seismic transformation. However, the understanding of this evolving landscape remains inadequate, and the urgency to decipher these intricacies has never been more pressing. As we witness the rapid expansion of mobile-based digital healthcare, a fundamental problem becomes evident – a lack of comprehensive research on the industry's structure and dynamics. This gaping void in knowledge is the challenge that Analyzing Current Digit...
Fire and safety factory inspections continued in the garment industry following agreements between big brands and the Bangladeshi government arising out of the 2013 Rana Plaza disaster. However, a September fire in a packaging factory killed at least 24 people, highlighting the need for further efforts to ensure worker rights and safety. Security forces in Bangladesh are deliberately shooting members and supporters of opposition parties in the leg. Victims explained that police shot them in custody and then falsely claimed that they were shot in self-defense, in crossfire with armed criminals, or during violent protests.
Environment and Development: Views on Sustainability delves into the intricate relationship between human development and environmental conservation, explaining pathways towards achieving a sustainable future. Environment and development are two sides of the same coin, and sustainability needs to be addressed intimately. Through comprehensive analysis with case studies, this book investigates the complexities of balancing economic growth and ecological integrity. It highlights holistic approaches considering the social, economic, and environmental dimensions, addressing local and global challenges such as climate change, biodiversity loss, resource depletion, and appropriate policy needs. With the above focus, this book may serve as a vital resource for policymakers, researchers, academics, and common valued readers striving for a sustainable and equitable world. We gratefully acknowledge the support and funding provided by the Indian Council of Social Science Research (ICSSR) and National Bank for Agriculture and Rural Development (NABARD) for the publication of this book.
M. Sankara Reddy, b. 1945, librarian from Andhra Pradesh, India; contributed articles.
Semiconductors are at the heart of modern living. Almost everything we do, be it work, travel, communication, or entertainment, all depend on some feature of semiconductor technology. Comprehensive Semiconductor Science and Technology, Six Volume Set captures the breadth of this important field, and presents it in a single source to the large audience who study, make, and exploit semiconductors. Previous attempts at this achievement have been abbreviated, and have omitted important topics. Written and Edited by a truly international team of experts, this work delivers an objective yet cohesive global review of the semiconductor world. The work is divided into three sections. The first sectio...