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Caste, Communication and Power
Caste, Communication and Power explores communication and the constitution of caste in Indian society. Intimately connected, both communication and caste are determined by historical developments. The book looks at communication as a lens to study caste and power relations, with its immense potential to shape perception and affect ground reality. It also studies the evolution of the conceptual and theoretical foundations of caste and power relations, and maps their emergence from communicative resources and practices. These communication practices are inevitably linked to the social structure, with their reliance on symbolic forms of self-expression, often revealing the underlying ideological attitudes. The book studies this interface of culture and media, evaluating the caste question and the associated power relations in terms of modes of communication practised in the society.
Gandhian Thought and Communication
Gandhian Thought and Communication: Rethinking the Mahatma in the Media Age looks at Gandhian thought and contributions from an interdisciplinary communication perspective. It explores the Mahatma as a public intellectual and communicator. It studies Gandhi's unique communication techniques to connect with the masses and the way he used and appropriated myth, metaphors and symbols to communicate his ideas related to modernity and nationalism. The book examines how Gandhian ideas have been tested and the implications derived. This book also studies the contemporary relevance of Gandhian thought by looking at various popular media representations to open up the possibilities of rethinking and recasting Gandhi in the present context.
Business Communication and Personality Development
This book highlights the need, importance and essence of business communication and personality development in the domain of business under the turbulent times. The language provided in the book is concise, lucid and forceful. It comprehends a vast array of subjects applicable to humanity. The book emphasizes on the topics which are utterly relevant for students, budding managers, managers and professionals from all walks of life in the new economy. The topics that are befitting to hyper-competitive environment where 'change' is the only thing that is 'constant'. It is essential, ultimate and must for everybody globally; for their business development strategies. The book believes that the p...
The Administrator
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Developing Cyber Libraries
M. Sankara Reddy, b. 1945, librarian from Andhra Pradesh, India; contributed articles.
Love, Emotions and The Lady
In love with her . Devoting mind & soul I am in love with her . With the emotions coming from the deepest part of my heart, I am in love with her .She was talking with me showing much interest earlier . Night comes dissolving the day we were talking about . The mind & soul becomes filled up with unidentified wellness and wonder . It was happening well . Age becomes the restrictions . She is much younger than me . Knowing that she started keeping distance with me.
Biofilm Associated Antimicrobial Resistance and Its Recovery
A biofilm is a collection of microbial cells that have adhered to biotic surfaces such as plant cuticles or animal epithelia, as well as abiotic surfaces such as rocky substratum or catheter exteriors. The life cycle of a microorganism includes the fundamental process of biofilm formation for survival in diverse and harsh environments since it is a protected mode of growth allowing colonisation of new habitats by dispersal of microbes from the microbial clusters. The biofilm bound microorganisms remain embedded in an extracellular polymeric matrix that protects the indwelling cells from surfactants, biocides, several invaders like protozoans, and defences offered by the hosts like phagocytic...
The Oxford Handbook of Radio and Podcasting
The Oxford Handbook of Radio and Podcasting provides a concise yet in-depth overview of the development of radio as a creative and cultural form, from early broadcasting to the digital present. Organized around major aspects of radio's social and political impact - on the arts, on news and documentary, on community, nation, identity, and culture - it draws on contributors from interdisciplinary backgrounds and many nationalities to explore the world of sound-based communication across a century of practice. Links are provided to illustrative sound clips in many chapters, along with chapter-by-chapter audiographies offering digital links to enable further listening.
Modern Nanotechnology
This two-volume set provides a comprehensive overview of modern nanoscience, and encompasses advanced techniques of nanocomposite materials that make their way from the laboratory to the field for the revival of energy and environmental systems in a sustainable manner. It includes the design and the sophisticated fabrication of nanomaterials along with their potential energy and environmental applications, while looking at how nanoscience and nanotechnology can be used to promote environmentally friendly processes and strategies. The books' purpose is to promote eco-friendly methods and techniques by covering many elements of both the synthesis and uses of nanoparticles and nanofluids for en...
Maize Crop
Maize is one of the versatile emerging crops with wider adaptability under varied agro-climatic conditions. Globally, maize is known as queen of cereals because it has the highest genetic yield potential among the cereals. It is cultivated on nearly 150 m/ha in about 160 countries having wider diversity of soil, climate, biodiversity and management practices that contributes 36 % (782 m/t) in the global grain production. The United States of America (USA) is the largest producer of maize contributes nearly 35 % of the total production in the world. It is the driver of the US economy. This book talks about the improvement, production, protection and post harvest technology of the maize crop. Note: T& F does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.
