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Consumo: imaginário, estratégia e experiência
Em tempos de vida digital pensar nas relações sociais virtuais pode até passar despercebido, até porque, aceitando ou não, já se tornou natural acordar pela manhã e quase que imediatamente conferir as atualizações da timeline. Porém, num momento em que a rotina sai do anonimato e transforma a vida em uma atração, ganhando notoriedade para uma rede de não apenas poucos familiares e amigos, é que vemos a importância de conversar sobre o assunto e entender como as relações têm se estabelecido. Mais do que isso, é necessário entender também como estes espaços modificam o consumo de bens e, especialmente, a forma como as marcas passaram a se comunicar com os seus consumidore...
2013 California Mechanical Code
"This document is the 4th of 12 Parts of the official triennial compilation and publication of the adoptions, amendments and repeal of administrative regulations to California Code of Regulations, Title 24, also referred to as the California Building Standards Code. Part 4 is known as the California Mechanical Code and incorporates, by adoption, the 2012 edition of the Uniform Mechanical Code of the International Association of Plumbing and Mechanical Officials with the California amendments"--Preface.
Miracles Happen
Mary Kay Ash, one of America's most dynamic businesswomen, lived her life with simple and timeless principles. Through her uncomplicated formula for success -- God first, family second and career third -- she achieved her dream.She inspired. She motivated. She cared. Mary Kay often said that if you expect great things, great things will happen. So expect results. Expect success. Miracles happen. Mary Kay Ash knew when she created her dream company that its success would largely depend on the principles upon which it was founded. In her wisdom, she realized that by building a solid foundation, and never wavering from it, she would distinguish her company and set the stage for women to succeed for decades to come. Mary Kay herself said, "The Company bears my name, but it has a life of its own. The true success is the lives that have changed for the better." Today, the independent sales force wholeheartedly embraces Mary Kay's vision of enriching women's lives. Because she believed that women would understand and support her mission, her legacy will continue to grow, inspiring generations of women around the world to believe that miracles happen.
Bank Privatization and Productivity
Over the past decade, the Brazilian banking industry has undergone major and deep transformations with several privatizations of state-owned banks, mergers and acquisitions, closing down of troubled banks, entry by foreign banks, and so on. The purpose of this paper is to evaluate the impacts of these changes in banking on total factor productivity. The authors first obtain measures of bank level productivity by employing the techniques due to Levinsohn and Petrin (2003). They then relate such measures to a set of bank characteristics. Their main results indicate that state-owned banks are less productive than their private peers, and that privatization has increased productivity.
50 Cases in Clinical Cardiology
This book provides postgraduate trainees with 50 real clinical cardiology cases. Divided into fourteen sections, several cases are presented under each category covering various disorders of the cardiac system, including congenital heart diseases, aortic valve diseases, pulmonary diseases, ECG abnormalities, cardiac arrhythmias, coronary artery disease and much more. Beginning with a brief history and findings based on physical examination, each case then includes analytical discussion on bedside investigations and proposals for treatment. Authored by a recognised expert in the field, this practical book is highly illustrated with echocardiographic, radiographic and electrocardiographic data. Key points Presents 50 real clinical cardiology cases Covers numerous disorders of the cardiac system Authored by recognised cardiologist Includes more than 217 images, illustrations and tables
Interventional Strategies for Enhancing Quality of Life and Health Span in Older Adults
This eBook is a collection of articles from a Frontiers Research Topic. Frontiers Research Topics are very popular trademarks of the Frontiers Journals Series: they are collections of at least ten articles, all centered on a particular subject. With their unique mix of varied contributions from Original Research to Review Articles, Frontiers Research Topics unify the most influential researchers, the latest key findings and historical advances in a hot research area! Find out more on how to host your own Frontiers Research Topic or contribute to one as an author by contacting the Frontiers Editorial Office: frontiersin.org/about/contact.
The Biogeochemistry of the Amazon Basin
With a complex assemblage of largely intact ecosystems that support the earth's greatest diversity of life, the Amazon basin is a focal point of international scientific interest. And, as development and colonization schemes transform the landscape in increasing measure, scientists from around the world are directing attention to questions of regional and global significance. Some of these qustions are: What are the fluxes of greenhouse gases across the atmospheric interface of ecosystems? How mush carbon is stored in the biomass and soils of the basin? How are elements from the land transferred to the basin's surface waters? What is the sum of elements transferred from land to ocean, and what is its marine "fate"? This book of original chapters by experts in chemical and biological oceanography, tropical agronomy and biology, and the atmospheric sciences will address these and other important questions, with the aim of synthesizing the current knowledge of biochemical processes operating within and between the various ecosystems in the Amazon basin.
Blind Stories
A collection of the best chronicles published in the Histórias de cego project, initially a blog and later a YouTube channel, where, in addition to telling a little about his experience in such a visual society, Marcos Lima shows us the world through his eyes. With his senses as sharp as his sense of humor, he tells how he spent a day in a wheelchair, fulfilled a childhood dream when he explored the island of Malta and how the sport changed his life.
