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Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be used more effectively by organisations and institutions, but has tended to neglect the consequences of the practice on the social world in which those organisations operate. This edited collection adds momentum to the emergent interest in the relationship between public relations, society and culture by bringing together a wide range of alternative theoretical and methodological approaches, including ...
This book explores the phenomenon of pole dancing as an increasingly popular fitness and leisure activity for women. It moves beyond previous debates surrounding the empowering or degrading nature of pole dancing classes, and instead explores the complexities of these concepts and highlights that women participating in this practice cannot be seen as one dimensional. Femininity, Feminism and Recreational Pole Dancing explores the construction, negotiation and presentation of a gendered and classed identity and self through participation in pole dancing, the meaning of pole dancing as a fitness practice for women, and the concepts of community and friendship as developed through classes. Usin...
We expect sports to be fair and equal--everyone who tries out has a chance to play and everyone who plays hard has a chance to win. But is that really true? In reality, female athletes are paid far less than their male counterparts. Youth sports often cost too much for many families to participate in. African American athletes continue to face discrimination both on and off the field. Adaptive sports are considered to be only for those with disabilities. But there are signs of progress as sports organizations try to promote equality and fairness. This study explores the intricacies of inclusion and exclusion in sports.
Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on an increasingly important area. It is required reading for scholars, researchers, and students in public relations and business.
Introduces key ideas and offers a sense of the new frontiers and questions in the emerging field of disability media studies Disability Media Studies articulates the formation of a new field of study, based in the rich traditions of media, cultural, and disability studies. Necessarily interdisciplinary and diverse, this collection weaves together work from scholars from a variety of disciplinary homes, into a broader conversation about exploring media artifacts in relation to disability. The book provides a comprehensive overview for anyone interested in the study of disability and media today. Case studies include familiar contemporary examples—such as Iron Man 3, Lady Gaga, and Oscar Pis...
"A Strategic Nature shows how public relations has dominated public understanding of the natural environment for over one hundred years. More than spin or misinformation, PR is a social and political force that shapes how we understand and address the environmental crises we now face. Drawing on interviews, ethnography, and archival research, Melissa Aronczyk and Maria I. Espinoza offer an original account of the promotional agents who have influenced public perception of the environment since the beginning of the twentieth century, revealing how professional communicators affect how we think about public knowledge and who can legitimately produce it. Instead of focusing on just the messages...
What is, or should be, the social function of sport in a globalised, commercialised world? Why does sport matter in the 21st century? This book calls for a new model of sport that goes beyond the traditional view that sport automatically encourages positive social, moral and political values. Acknowledging that sport is beset by poor practice, corruption, harmful behaviours and illegality, it explores current issues in sport ethics, governance and development. It argues that identifying the root causes of harmful behaviour, those things that are characteristic of sport, and engaging sport managers, policy makers and leaders of sport organisations, is essential if sport is to thrive.
Debates around the ‘sport for development and peace’ (SDP) movement have entered a new phase, moving on from simple questions surrounding the utility of sport as a tool of international development. Beyond Sport for Development and Peace argues that critical research and new perspectives and methodologies are necessary to balance the local aspects and global influences of sport and to better understand the power relations embedded in SDP on a transnational scale. As the era of the Millennium Development Goals gives way to a new agenda for sustainable development, this book considers the position of SDP. The book brings together contributors from 15 different countries across the develope...
Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live an...
The London 2012 Paralympic Games - the biggest, most accessible and best-attended games in the Paralympics' 64-year history - came with an explicit aim to "transform the perception of disabled people in society," and use sport to contribute to "a better world for all people with a disability." This social agenda offered the potential to re-frame disability; to symbolically challenge "ableist" ideology and to offer a reinvention of the (dis)abled body and a redefinition of the possible. This edited collection investigates what has and is happening in relation to these ambitions. The book is structured around three key questions: 1. What were the predominant mediated narratives surrounding the Paralympics, and what are the associated meanings attached to them? 2. How were the Paralympics experienced by media audiences (both disabled and non-disabled)? 3. To what extent did the 2012 Paralympics inspire social change? Each section of this book is interspersed with authentic "voices" from outside academia: broadcasters, athletes and disabled schoolchildren.