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Fashion Marketing
Fashion is everywhere! It transcends domains and applies to almost any kind of product (e.g., apparel, cars, digital devices, food, literature, travel, music, house decoration and personal wellness). Fashion greatly influences public interest, media coverage, and product success. The global fashion industry is among the most important in terms of investments, trade, and employment, despite its dependence on unpredictable demand. This book focuses on the fashion apparel and accessories industry in an attempt to help managers answer the following questions: Why and how do fashion products appeal to consumers, despite their constantly varying attributes? What specific elements and benefits of f...
The Edinburgh Review
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Voyage
With the objectives of the KS3 Framework, this title is a four-stage multimedia French course, designed to meet the requirements of the National Curriculum and the demands of the GCSE examination for a wide-ability range of students. It is also suitable for students studying other UK curricula.
Ideas in Marketing: Finding the New and Polishing the Old
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.
Les Oeuvres Complètes de la Comtesse de Ségur
Les Oeuvres Complètes de la Comtesse de Ségur regroupe l'ensemble des contes et romans de l'autrice française, offrant une immersion dans l'univers enchanteur de la littérature jeunesse du XIXe siècle. Avec une plume sensible et poétique, la Comtesse de Ségur aborde des thèmes tels que la famille, l'amitié et la morale, le tout enveloppé dans des intrigues captivantes et des personnages inoubliables. Son style authentique et gracieux a su charmer des générations de lecteurs. La Comtesse de Ségur, née Sophie Rostopchine, a puisé dans sa propre expérience de mère et de grand-mère pour créer des histoires intemporelles et éducatives pour enfants. Son héritage aristocratique...
Œuvres complètes - tome 1 - Les Malheurs de Sophie et autres histoires
Cette compilation est composée des histoires suivantes :Les Malheurs de SophieLes Petites Filles ModèlesLes VacancesNouveaux Contes de Fées pour les Petits EnfantsPauvre BlaiseLa Sœur de GribouilleLes Bons EnfantsLes Deux NigaudsLe Général DourakineFrançois le BossuUn Bon Petit DiableJean qui Grogne et Jean qui Rit-
