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Mobile Advertising
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone who wants to understand and take advantage of this hot new advertising medium. Drawing on the experience of three industry veterans, insights from key influencers and decision makers, and detailed case studies, the book gives you practical guidance for getting the most out of mobile advertising.
Marketing on the Go
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Go Mobile
Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us SMS for business, incorporate 2D and QR Codes into their campaigns, develop mobile websites and mobile apps, see case studies, and much more. Go Mobile offers practical, step-by-step guidance for implementing a mobile marketing campaign. Readers will learn how to: Use location-based marketing to get new customers and keep existing ones Integrate social media with your mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues With these effective, efficient, and integrated mobile marketing campaigns, business owners and marketers will garner enviable response rates and watch their revenue grow more rapidly than ever before.
Mobile Marketing
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Mobile Marketing
Tap into the latest mobile marketing tactics.
Mobile Phones the New Generation of Advertising
Modern mobile phones can hugely impact the future of your business! The mobile phone and it's powerful applications are this present day's advertising tool of choice...and the trend is just getting started. Web experts are in agreement that today's trend is very well poised to be the future's leading marketing and advertising vehicle. So, don't miss out on this influential opportunity...take your business to the next level by taking full advantage of today's wide-ranging mobile phone applications and devices and learn to generate huge profits into your business.This book will show you how to reach the growing market of consumers that have easy access to their mobile phones who demand instant...
Mobile Phone Advertising Profits
Welcome to the wireless revolution! If you’re new to the 4G wireless age, don’t worry. This is a great opportunity to learn about this technology and how it applies to business today. But, we understand that you do know business – and advertising. And, you certainly know how important advertising is to your business. Like any business owner, advertising is an expense to your bottom line. So, it’s important to spend your advertising dollars to your greatest advantage. And as technology changes, advertising strategies and tools must change, too. This book is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. This technology gives th...
A Beginner's Guide to Mobile Marketing
This book is for marketers (from newbies to CMO level) who want to learn why and how to use mobile marketing to engage and convert consumers. A Beginner’s Guide to Mobile Marketing will teach you about the exploding opportunities that mobile marketing offers and why it is so important to embrace it in your integrated marketing strategy. Cell phones are no longer just for calling people. Based on the latest trends in consumer behavior on mobiles, the authors introduce ways that marketers can use smartphone popularity to reach people with tactics like mobile apps, mobile web, social media, mobile advertising and more. Exercises are included to ensure that the reader understands the material as well as how to apply it in the real world.
Effective Advertising Media in Cell Phone Industry
Advertising is one of the most important and costly marketing functions. A study on how the effective advertising media is required in order to compute whether the advertising is effective or not. Therefore, this research will study on effective advertising media in cell phone industry. The theoretical structure used under this study is Hierarchy of Effects Model by Lavidge and Steiner, which measures the effective advertising media based on the awareness, knowledge, liking, preference, and conviction and purchase stages. Clients will go on the several stages before make a purchasing decision. This study used both primary and secondary data & non-probability sampling (convenience sampling) & questionnaire. This analysis finds out that Cell Phone Advertising is in the average level based on the Hierarchy Effective Model by Lavidge and Steiner. The advertisement does not create strong influence to the target audiences in term of creating awareness, enriching knowledge, building liking and preference, boosting confidence and making decision to purchase. This study will be helpful to researcher, developer of cell phone industry, government, businessman find it to be beneficial.
Integrated Communication Plan - for the UK Mobile Phone Market
Document from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (83 percent), University of Teesside, course: Integrated Marketing Communication, 32 entries in the bibliography, language: English, abstract: This report outlines a new IMC strategy for the 'Siemens Mobile' brand, which, despite being a well recognised brand, has yet to make a strong impact within the 16-24 year old age group. It also contains an in depth analysis of the target market, and as well as a breakdown of the current position and image of Siemens Mobile. The target market for this segment has many unique attributes, which make it unusual,...
