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Neuromarketing's Role in Sustainable Finance
Neuromarketing plays a significant role in sustainable finance by tapping into the emotional and cognitive factors that influence investor decisions regarding socially and environmentally responsible investments. It helps financial institutions understand how individuals respond to sustainability messages, enabling them to craft more persuasive campaigns that resonate with investors’ values. By leveraging insights into behavior and decision-making processes, neuromarketing enhances the appeal of sustainable finance, encourages greener investment choices, and helps align financial practices with the growing demand for ethical, long-term impact solutions. Neuromarketing's Role in Sustainable...
Embracing Transhumanism and Genomics in Human Resources Management
Over the past several years, genomic testing has become increasingly popular among the public as a novelty for both gaining a better understanding of their heath predispositions and for learning about their ancestry. Harnessing the benefits of this practice at an organizational level can provide the opportunity for untapped strategy in terms of human resource management and enhanced business structures. Embracing Transhumanism and Genomics in Human Resources Management delves into how genomic insights can enhance talent management, employee well-being, and organizational development. It discusses leveraging genomic research to improve recruitment, personalized training, health initiatives, and succession planning. Covering topics such as data privacy and security, genomic screening, and wellness initiatives, this book is an excellent resource for HR professionals, researchers, technology enthusiasts, practitioners, academicians, researchers, graduate and postgraduate students, educators, and more.
Data Alchemy in the Insurance Industry
This collected edition provides a comprehensive and practical roadmap for insurers, data scientists, technologists, and insurance enthusiasts alike, to navigate the data-driven revolution that is sweeping the insurance landscape.
Driving Global Health and Sustainable Development Goals With Smart Technology
The integration of smart technologies into healthcare systems is revolutionizing how medical services are delivered, enhancing the quality and accessibility of care. These innovations play a critical role in advancing global health. By leveraging technology, healthcare systems can address long-standing challenges such as inefficiencies, rising costs, and disparities in access. This transformation is not only driving better patient outcomes but also contributing to sustainable healthcare practices, aligning with global efforts to ensure well-being for all and support public health goals like the Sustainable Development Goals (SDGs). As the world faces ongoing public health challenges, the ado...
Management Decisions for Advancing Sustainability Entrepreneurship
The book is a comprehensive exploration of the evolving landscape of sustainable entrepreneurship. Edited by esteemed academics and professionals, this book delves into critical aspects shaping the intersection of sustainability and entrepreneurship. From unveiling the influence of organizational citizenship behavior on sustainable business practices to examining the role of technology in optimizing work-life balance for entrepreneurs, each chapter offers unique insights. Contributors analyze the impact of monetary policy on sustainable economic development, explore factors affecting female entrepreneurs in family businesses, and investigate the adoption of sustainability performance and social media marketing for business growth. With a focus on empowerment through education, investment dynamics, and the transformative potential of AI-driven commerce recommendations, this book provides a holistic view of sustainable entrepreneurship. Case studies and analyses span diverse domains, including rural entrepreneurship, marginalized ventures, and sustainable consumer behavior.
Navigating the World of Deepfake Technology
The digital age has ushered in an era of incredible innovation, but it's also opened the door to new threats. Deepfakes, hyper-realistic manipulated videos and images, are blurring the lines between truth and fiction. Malicious actors can use deepfakes to create fake news that sways elections, fabricate celebrity scandals to damage reputations, or even launch targeted attacks against businesses. This loss of trust can have a devastating impact on individuals, society as a whole, and especially organizations struggling to maintain brand integrity and secure operations. Navigating the World of Deepfake Technology equips you to understand deepfakes, from their work to the legal issues surrounding them. It also provides practical strategies to identify deepfakes and mitigate their risks, empowering you to protect yourself and your organization. Whether you're a business leader, journalist, or simply someone concerned about the impact of deepfakes, this book is essential reading. It's your key to staying informed and safeguarding yourself in a world increasingly reliant on digital media.
Challenges and Opportunities of Online Learning
"The COVID-19 pandemic has sent students and teachers home, and during the last several months they have learned to study and teach online. Hence, e-learning has become a hot issue and provides the theme for this book entitled Challenges and Opportunities of Online Learning. The aim of this book is to link theoretical approaches with practical experiences and inspire teachers, students, and researchers in the field of e-learning in higher education. By reading this book, teachers in higher education may learn lessons from colleagues' experience that may enable them to dare trying out new ways of e-learning. This book includes contributions from four continents - the USA, South America, Africa and Europe - and the authors detail technical considerations as well as provide the different perspectives on e-learning of faculty, teachers, and students"--
Strategic Marketing Management
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material coveri...
Commonwealth Universities Yearbook
A directory to the universities of the Commonwealth and the handbook of their association.
Knowledge Cities
Knowledge Cities are cities that possess an economy driven by high value-added exports created through research, technology, and brainpower. In other words, these are cities in which both the private and the public sectors value knowledge, nurture knowledge, spend money on supporting knowledge dissemination and discovery (ie learning and innovation) and harness knowledge to create products and services that add value and create wealth. Currently there are 65 urban development programs worldwide formally designated as “knowledge cities.” Knowledge-based cities fall under a new area of academic research entitled Knowledge-Based Development, which brings together research in urban developme...
