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Cultural Marketing and Metaverse for Consumer Engagement
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.
Non-nominative Subjects
Volume 2 of Non-nominative Subjects (NNSs) presents the most recent research on this topic from a wide range of languages from diverse language families of the world, with ample data and in-depth analysis. A significant feature of these volumes is that authors with different theoretical perspectives study the intricate questions raised by these constructions. Some of the central issues include the subject properties of noun phrases with ergative, dative, accusative and genitive case, case assignment and checking, anaphorantecedent coreference, the nature of predicates with NNSs, whether they are volitional or non-volitional, possibilities of control coreference and agreement phenomena. These analyses have significant implications for theories of syntax and verbal semantics, first language acquisition of NNSs, convergence of case marking patterns in language contact situations, and the nature of syntactic change.
An Introduction to Modern Telugu
On learning Telugu as a second language; for non-Telugu-speaking people.
The Nanking Atrocity, 1937-38
Events in Nanking during 1937-38 are the subject of a ferocious historiographical debate between Chinese & Japanese points of view. This volume seeks to debunk the myths promoted by scholars on both sides of the argument & present a revisionist view of the atrocity that complicates the picture.
Navigating the World of Deepfake Technology
The digital age has ushered in an era of incredible innovation, but it's also opened the door to new threats. Deepfakes, hyper-realistic manipulated videos and images, are blurring the lines between truth and fiction. Malicious actors can use deepfakes to create fake news that sways elections, fabricate celebrity scandals to damage reputations, or even launch targeted attacks against businesses. This loss of trust can have a devastating impact on individuals, society as a whole, and especially organizations struggling to maintain brand integrity and secure operations. Navigating the World of Deepfake Technology equips you to understand deepfakes, from their work to the legal issues surrounding them. It also provides practical strategies to identify deepfakes and mitigate their risks, empowering you to protect yourself and your organization. Whether you're a business leader, journalist, or simply someone concerned about the impact of deepfakes, this book is essential reading. It's your key to staying informed and safeguarding yourself in a world increasingly reliant on digital media.
Girmitiyas and the Global Indian Diaspora
Many Indians journeyed out of India to supplant the loss of slave labour in the former European plantation colonies of Mauritius, South Africa, Fiji, and the Caribbean from the early nineteenth century onwards. This book aims to highlight the careers of these migrants who served as vital agents in building the global society of the twenty-first century. It explores the transformative experiences of those who migrated, and the memories of those who did not return after expiration of their contracts but chose instead to stay in their respective host countries. It describes the many challenges they faced — ageing in a society far from home, the loss of their formal Indian identity after Indian independence, their efforts to preserve a sense of community in the post-independence societies of South Africa and the Caribbean, and their adapting to the new political and social realities they faced as minorities in the countries in which their ancestors had adventurously determined to settle and live.
The Nanking Atrocity, 1937-1938
Events in Nanking during 1937-38 are the subject of a ferocious historiographical debate between Chinese & Japanese points of view. This volume seeks to debunk the myths promoted by scholars on both sides of the argument & present a revisionist view of the atrocity that complicates the picture.
Recent Advancements in Computational Finance and Business Analytics
Recent Advancements of Computational Finance and Business Analytics provide a comprehensive overview of the cutting-edge advancements in this dynamic field. By embracing computational finance and business analytics, organizations can gain a competitive edge in an increasingly data-driven and complex business environment. This book has explored the latest developments and breakthroughs in this rapidly evolving domain, providing a comprehensive overview of the current state of computational finance and business analytics. It covers the following dimensions of this domains: Business Analytics Financial Analytics Human Resource Analytics Marketing Analytics
Drills and Exercises in Language Teaching
In the Indian context.
Entrepreneurship and Creativity in the Metaverse
The Metaverse, an expanding digital space, is at the forefront of a technological revolution that will redefine how we interact with the digital world. Yet, as this fascinating landscape evolves, it presents an array of complex challenges, particularly in the realm of entrepreneurship. The current literature on Metaverse entrepreneurship is notably lacking, leaving a void in our understanding of the Metaverse's potential and the role of entrepreneurs within it. Critical questions about the emergence of entrepreneurial ecosystems, the evolution of entrepreneurship frontiers, and the impact of innovation and creativity within the Metaverse remain largely unanswered. Entrepreneurship and Creativity in the Metaverse serves as a guide to comprehending and harnessing the Metaverse's vast potential. As a space with fewer limitations than the physical world, creativity and entrepreneurship have immense potential to flourish within the Metaverse. It provides a much-needed roadmap for scholars, entrepreneurs, educators, industry experts, and policymakers to navigate this uncharted territory and thrive within it.
