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This Assignment “New ways of personnel marketing and recruitment” was created in the first semester “human resource management” module to obtain the „Master of Business Admin-istration“ and gives an overview about the different methods of personal marketing and the recruitment of external personal with a special focus on employer branding and social media. This document first introduces the theoretical basis, it refers to real examples, and it gives a summarising statement, recommendations for improvement and an outlook of the future development in personal marketing and recruitment. The understanding of “new ways” is characterised by the techniques carried out via internet and smartphones and there development in the recent years, which is recognised as web 2.0 and social media.
Kartografiegeschichte erforscht Karten und die Akteure, welche die Karten erstellen. Die Kultur des Produzenten spielt dabei eine ebenso große Rolle, wie auch die Bedeutung des Karteninhaltes für den (vermeintlichen) Rezipienten. Dabei wurde in der Vergangenheit häufig außer Acht gelassen, dass die Kartenproduktion der Neuzeit keinesfalls eine Freizeitbeschäftigung einiger Weniger war, deren herausragende gesellschaftliche Stellung erst die Ressourcen der Erzeugung von Weltbildern auf Papier zur Verfügung stellte. Die Rolle der Kartografie als gewinnbringende Option des Buchhandels kam in der Literatur bislang zu kurz. Auf Basis dieses Befundes unterteilt sich die Arbeit in drei Analys...
An examination of how widely distributed and specialized activities of the brain are flexibly and effectively coordinated. A fundamental shift is occurring in neuroscience and related disciplines. In the past, researchers focused on functional specialization of the brain, discovering complex processing strategies based on convergence and divergence in slowly adapting anatomical architectures. Yet for the brain to cope with ever-changing and unpredictable circumstances, it needs strategies with richer interactive short-term dynamics. Recent research has revealed ways in which the brain effectively coordinates widely distributed and specialized activities to meet the needs of the moment. This ...
Studies of mechanisms in the brain that allow complicated things to happen in a coordinated fashion have produced some of the most spectacular discoveries in neuroscience. This book provides eloquent support for the idea that spontaneous neuron activity, far from being mere noise, is actually the source of our cognitive abilities. It takes a fresh look at the coevolution of structure and function in the mammalian brain, illustrating how self-emerged oscillatory timing is the brain's fundamental organizer of neuronal information. The small-world-like connectivity of the cerebral cortex allows for global computation on multiple spatial and temporal scales. The perpetual interactions among the ...
The "Dictionary of German National Biography" is unique, complete and comprehensive with biographies of 60,000 people from the German-speaking world. It covers not only individuals from Germany but also from Austria, Switzerland and other countries where German is or used to be spoken. Coverage stretches all the way from the time of Charlemagne to the present day and includes lesser-known as well as world-famous Germans. In order to ensure that entries were as objective as possible, only individuals whose life and works have come to an end were included.
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No detailed description available for "Plett - Schmidseder".
The first comprehensive handbook to detail ERP methodology, covering experimental design, data analysis, and special applications.
Recent neuroscience research makes it clear that human biology is cultural biology - we develop and live our lives in socially constructed worlds that vary widely in their structure values, and institutions. This integrative volume brings together interdisciplinary perspectives from the human, social, and biological sciences to explore culture, mind, and brain interactions and their impact on personal and societal issues. Contributors provide a fresh look at emerging concepts, models, and applications of the co-constitution of culture, mind, and brain. Chapters survey the latest theoretical and methodological insights alongside the challenges in this area, and describe how these new ideas are being applied in the sciences, humanities, arts, mental health, and everyday life. Readers will gain new appreciation of the ways in which our unique biology and cultural diversity shape behavior and experience, and our ongoing adaptation to a constantly changing world.