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Food and Agribusiness Marketing in Europe
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural...
Discovering Robin Hood
The name of Joseph Ritson, born in Stockton-on-Tees in 1752, will be familiar to very few people. The name of Robin Hood is known the world over. Yet it was Ritson whose research in the late eighteenth century ensured the survival of the Robin Hood legend. He traveled all over the country looking for ancient manuscripts which told of the life and deeds of England’s most famous outlaw. Without his efforts, the legend of Robin Hood might have gone the way of other medieval outlaws such as Adam Bell — famous in their day but not so much now. Yet this is not only a story about the formation of the Robin Hood legend. Ritson’s story is one of rags to riches. Born in humble circumstances, his...
Food, People and Society
A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.
Processing and Nutrition of Fats and Oils
Processing and Nutrition of Fats and Oils reviews current and new practices of fats and oils production. The book examines the different aspects of fats and oils processing, how the nutritional properties are affected, and how fats interact with other components and nutrients in food products. Coverage includes current trends in the consumption of edible fats and oils; properties of fats, oils and bioactive lipids; techniques to process and modify edible oils; nutritional aspects of lipids; and regulatory aspects, labeling and certifications of fats and oils in foods.
Commodity Marketing
Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Food Choice And The Consumer
The provision of food for consumers is affected by factors concerned with a variety of disciplines such as technical feasibility, choice and environment. This book explores these factors.
An Ecological and Societal Approach to Biological Control
Biological control is among the most promising methods for control of pests, diseases and weeds, and this book treats ecological and societal aspects together for the first time. The aim is to evaluate the significance of certain biological properties like biodiversity and natural habitats. In a societal approach terms like ‘consumer’s attitude’, ‘risk perception’, ‘learning and education’ and ‘value triangle’ are recognized as significant for biological production and human welfare.
The Rural Economy and the British Countryside
Mention of the British countryside commonly evokes visions of pastoral contentment; but the nature of rural Britain has changed dramatically since 1945. The declining importance of farming as a source of income and employment in the course of this century has undermined the simple identity of the rural economy with the agricultural sector. The social composition of many villages has been transformed by incomers who commute to nearby towns and cities for their work. And EU policy is playing an increasingly important role in both the regulation of the countryside and the promotion of development through structural assistance programmes. The Rural Economy and the British Countryside offers crit...
Flavor, Satiety and Food Intake
This unique book provides a comprehensive review of the latest science on a key aspect of appetite control. It brings together contributions by leading researchers worldwide who approach this complex, multifaceted issue from a variety of differing perspectives, including those of food science, psychology, nutrition, and medicine, among others. It is well known that products that require greater oral processing tend to be more sating. At the same time, the orosensory exposure hypothesis holds that flavor and texture in the mouth are critical in determining meal-size. They may act as key predictors of nutritional benefits and so promote better processing of foods. These two related ideas are a...
