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Grow the Core
Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Cybersecurity for Everyone
Cyberspace is a critical part of our lives. Although we all use cyberspace for work, entertainment, and social life, much of its infrastructure and operation is invisible to us. We spend a big part of our lives in an environment that is almost an essential service but is full of potential dangers: a place where criminals can commit new kinds of crimes, where governments can exert political pressure, and where we can be hurt by the unthinking actions of the bored and careless. Making cyberspace more secure is one of the challenges of our times. This is not only (or perhaps even primarily) a technical challenge. It requires actions by governments and businesses to encourage security whenever possible, and to make sure that their own actions do not undermine it. Unfortunately, many of those in a position to do something about cybersecurity do not have the background to understand the issues fully. Cybersecurity for Everyone will help by describing the issues in a way that is accessible to anyone, but especially those from non-technical backgrounds.
The Wild Black Region
This book tells the fascinating story of Badenoch, a forgotten region in accounts of Scottish history. Situated in the heart of the Highlands and with its own distinct historic and geographic identity, Badenoch was in the throes of dramatic change in the post-Culloden decades. This ground-breaking study reveals some radical differences from trends across the rest of the Highlands. Foremost was the role of the indigenous entrepreneurial tacksmen in driving the rapidly growing commercial economy as cattle graziers, drovers and agricultural improvers, inevitably provoking confrontation with the absentee and ostentatious Dukes of Gordon. Meanwhile, the common people still operated within a subsi...
Evaluating Explanations
Psychology and philosophy have long studied the nature and role of explanation. More recently, artificial intelligence research has developed promising theories of how explanation facilitates learning and generalization. By using explanations to guide learning, explanation-based methods allow reliable learning of new concepts in complex situations, often from observing a single example. The author of this volume, however, argues that explanation-based learning research has neglected key issues in explanation construction and evaluation. By examining the issues in the context of a story understanding system that explains novel events in news stories, the author shows that the standard assumptions do not apply to complex real-world domains. An alternative theory is presented, one that demonstrates that context -- involving both explainer beliefs and goals -- is crucial in deciding an explanation's goodness and that a theory of the possible contexts can be used to determine which explanations are appropriate. This important view is demonstrated with examples of the performance of ACCEPTER, a computer system for story understanding, anomaly detection, and explanation evaluation.
Cognitive Evolution
Cognitive Evolution provides an in-depth exploration of the history and development of cognition, from the beginning of life on Earth to present-day humans. Drawing together evolutionary and comparative research, this book presents a unique perspective on the evolution of human cognition. Adopting an information processing perspective – that is, from inputs to outputs, with all the mental processes in between, Boles provides a systematic overview of the evolutionary development of cognition and of its sensation, movement, and perception components. The book is supported by long-established evolutionary theories and backed up by a wealth of recent research from the growing field of cognitive evolution and cognitive neuroscience to provide a comprehensive text on the subject. Cognitive Evolution is an essential read for advanced undergraduates and postgraduate students of cognitive and evolutionary psychology.
Studying Christian Spirituality
This book provides a new introduction to the study of Christian spirituality, exploring it through the human sciences and ranging from philosophy and hermeneutics to psychology, history, sociology and anthropology. Systematic and progressive, it introduces the key approaches and shows how they relate to the understanding, study and practice of spirituality. Covering a vast amount of ground - from traditional themes such as images of God, spiritual direction and pilgrimage to more contemporary issues, such as place and space, cyberspace and postcolonialism - the author takes an ecumenical, inclusive stance, allowing the book to be used in a wide variety of courses and across denominations.
Soul of a People
Soul of a People is about a handful of people who were on the Federal Writer's Project in the 1930s and a glimpse of America at a turning point. This particular handful of characters went from poverty to great things later, and included John Cheever, Ralph Ellison, Zora Neale Hurston, Richard Wright, and Studs Terkel. In the 1930s they were all caught up in an effort to describe America in a series of WPA guides. Through striking images and firsthand accounts, the book reveals their experiences and the most vivid excerpts from selected guides and interviews: Harlem schoolchildren, truckers, Chicago fishmongers, Cuban cigar makers, a Florida midwife, Nebraskan meatpackers, and blind musicians...
Class Stratification
An introductory account of the concept of class stratification, of contemporary approaches to the study of class, and of current debates about its role in the study of society. Definitions and an analysis of different theoretical approaches to class are accompanied by empirical material which compares the class structures of a range of countries and examines social mobility in cross-national perspective.
The Ethics of Science
An essential introduction to the study of ethics in science and scientific research for students and professionals alike.
The Michigan Alumnus
In v.1-8 the final number consists of the Commencement annual.
