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Cross-Cultural Marketing
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Single-photon Devices and Applications
Over the past ten years, on-demand single photon generation has been realized in numerous physical systems including neutral atoms, ions, molecules, semiconductor quantum dots, impurities and defects in solids, and superconductor circuits. The motivations for generation and detection of single photons are two-fold: basic and applied science. On the one hand, a single photon plays a central role in the experimental foundation of quantum mechanics and measurement theory. On the other hand, an efficient and high-quality single-photon source is needed to implement quantum key distribution, quantum repeaters and photonic quantum information processing. Written by top authors from academia and industry, this is the only textbook focused on single-photon devices and thus fills the gap for a readily accessible update on the rapid progress in the field.
Econophysics & Economics of Games, Social Choices and Quantitative Techniques
The combined efforts of the Physicists and the Economists in recent years in analyzing and modelling various dynamic phenomena in monetary and social systems have led to encouraging developments, generally classified under the title of Econophysics. These developments share a common ambition with the already established field of Quantitative Economics. This volume intends to offer the reader a glimpse of these two parallel initiatives by collecting review papers written by well-known experts in the respective research frontiers in one cover. This massive book presents a unique combination of research papers contributed almost equally by Physicists and Economists. Additional contributions from Computer Scientists and Mathematicians are also included in this volume. The book consists of two parts: the first part concentrates on Econophysics problems and the second part stresses on various quantitative issues in Economics. Both parts specialize on frontier problems in Games and Social Choices.
【有聲版】 從今天起 一張圖讓你聽懂CNN
CNN 新聞單字聯想學習法，一輩子忘不了 一個單字 聯想一整組英語詞彙 字字句句 跟著CNN主播練習英語口說 CNN官方授權 你可以看影片跟著主播練聽力 你可以聽朗讀跟著外師練口說 你可以看聯想圖表記住美國人最常用的新聞詞彙 關注全球大小事，從聽懂新聞英語開始！ 資訊零時差，新聞無國界！現代人所處的世界是只要使用手機、平板、電腦等工具，就可以接收到全世界各個角落的第一手最新訊息。然而，新聞內容包羅萬象，當你看到、聽到英語原文的新聞時，可以馬上掌握其重要資訊嗎？不管是節目專訪或是新聞片段，...
Retail Market Study 2014
The Retail Market Study 2014 of The Location Group is the one and only study of its kind with 150 of the most notable international cities of the fashion and retail world and 3'000 store openings on 1,500 pages. Over 1,000 retailers, 800 shopping streets and 500 shopping centers were analyzed. The study reached more than 100,000 readers worldwide so far.
Food and Power
Drawing on ethnography conducted in Israel since the late 1990s, Food and Power considers how power is produced, reproduced, negotiated, and subverted in the contemporary Israeli culinary sphere. Nir Avieli explores issues such as the definition of Israeli cuisine, the ownership of hummus, the privatization of communal Kibbutz dining rooms, and food at a military prison for Palestinian detainees to show how cooking and eating create ambivalence concerning questions of strength and weakness and how power and victimization are mixed into a sense of self-justification that maintains internal cohesion among Israeli Jews.
Practical Applications of Microresonators in Optics and Photonics
Assembling an international team of experts, this book reports on the progress in the rapidly growing field of monolithic micro- and nanoresonators. The book opens with a chapter on photonic crystal-based resonators (nanocavities). It goes on to describe resonators in which the closed trajectories of light are supported by any variety of total internal reflection in curved and polygonal transparent dielectric structures. The book also covers distributed feedback microresonators for slow light, controllable dispersion, and enhanced nonlinearity. A portion of coverage is dedicated to the unique properties of resonators, which are extremely efficient tools when conducting multiple applications.
New Babylonians
Although Iraqi Jews saw themselves as Iraqi patriots, their community—which had existed in Iraq for more than 2,500 years—was displaced following the establishment of the state of Israel. New Babylonians chronicles the lives of these Jews, their urban Arab culture, and their hopes for a democratic nation-state. It studies their ideas about Judaism, Islam, secularism, modernity, and reform, focusing on Iraqi Jews who internalized narratives of Arab and Iraqi nationalisms and on those who turned to communism in the 1940s. As the book reveals, the ultimate displacement of this community was not the result of a perpetual persecution on the part of their Iraqi compatriots, but rather the outcome of misguided state policies during the late 1940s and early 1950s. Sadly, from a dominant mood of coexistence, friendship, and partnership, the impossibility of Arab-Jewish coexistence became the prevailing narrative in the region—and the dominant narrative we have come to know today.
Optical Transistor
What Is Optical Transistor An optical transistor, also known as an optical switch or a light valve, is a device that switches or amplifies optical signals. Light occurring on an optical transistor's input changes the intensity of light emitted from the transistor's output while output power is supplied by an additional optical source. Since the input signal intensity may be weaker than that of the source, an optical transistor amplifies the optical signal. The device is the optical analog of the electronic transistor that forms the basis of modern electronic devices. Optical transistors provide a means to control light using only light and has applications in optical computing and fiber-opti...
On-Chip Photonic Interconnects
As the number of cores on a chip continues to climb, architects will need to address both bandwidth and power consumption issues related to the interconnection network. Electrical interconnects are not likely to scale well to a large number of processors for energy efficiency reasons, and the problem is compounded by the fact that there is a fixed total power budget for a die, dictated by the amount of heat that can be dissipated without special (and expensive) cooling and packaging techniques. Thus, there is a need to seek alternatives to electrical signaling for on-chip interconnection applications. Photonics, which has a fundamentally different mechanism of signal propagation, offers the potential to not only overcome the drawbacks of electrical signaling, but also enable the architect to build energy efficient, scalable systems. The purpose of this book is to introduce computer architects to the possibilities and challenges of working with photons and designing on-chip photonic interconnection networks.
