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Watch This!
Given current behavior in search, social, and online traffic, about a quarter of a company's search and social marketing budget should be spent on video. But while companies know they need to produce video for their marketing efforts, their funding appears to not be commensurate with online trends.In Watch This! The Definitive Reference Guide to Video Marketing, all B2B marketers who think they're falling short with their video marketing efforts will quickly realize they're not alone. Presented in a highly-digestible format, this book offers up hundreds of "how to" tips, and presents research on the different approaches various B2B companies are utilizing in their online videos.
Practical Newspaper Reporting
Now in its Fourth Edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Informed by over half a century’s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Three Feet from Seven Figures
Trade shows and conferences are surreal environments of compressed time and space. Potential customers, whose lifetime value could mean millions to your business, are walking right past you. In Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows you'll learn what it takes to stop those people, engage with them, and quickly qualify them. You'll also discover what it takes to motivate your employees to work hard every minute the trade show floor is open. It costs a fortune to attend a trade show. With all the sponsorship, preparation, and travel fees involved, companies spend as much as $5,000 to $35,000 an hour to exhibit on a trade show floor. Still, with all that preparation and money, very few companies take the time to determine how they're going to interact with complete strangers. With so much riding on person-to-person selling, especially at trade shows, can your business afford not to learn the techniques in Three Feet from Seven Figures?
Investigative Reporting
This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a...
Investigative Reporting
This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a...
Mastering Spark for Data Science
Master the techniques and sophisticated analytics used to construct Spark-based solutions that scale to deliver production-grade data science products About This Book Develop and apply advanced analytical techniques with Spark Learn how to tell a compelling story with data science using Spark's ecosystem Explore data at scale and work with cutting edge data science methods Who This Book Is For This book is for those who have beginner-level familiarity with the Spark architecture and data science applications, especially those who are looking for a challenge and want to learn cutting edge techniques. This book assumes working knowledge of data science, common machine learning methods, and pop...
Muriel Spark
"A substantial addition to Spark criticism, of which there has been surprisingly little published in recent years."--Aileen Christianson, University of Edinburgh --Book Jacket
Dark Psychology and Manipulation Techniques
Manipulating Is Easy. Manipulating Without Also Being The Puppet of Someone Else Is Harder. In This book you will not only be learning manipulation techniques that work but also how to counter them. This way you will be the only one in control. From the info inside You will able to make them do your bidding. That phrase sounds like something straight out of a sci fi movie and yet people from all strands of life are using the same techniques in this book to get what they without anyone even noticing. All while Protecting Yourself from the manipulation of others! Businessmen, Doctors, Lawyers to name a few all uses psychological techniques to make it to the top of their professions. But it doe...
