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Investigative Reporting
This important book defines what investigative reporting is and what qualities it requires. Drawing on the experience of many well-known journalists in the field, the author identifies the skills, common factors and special circumstances involved in a wide variety of investigations. It examines how opportunities for investigations can be found and pursued, how informants can be persuaded to yield needed information and how and where this information can be checked. It also stresses the dangers and legal constraints that have to be contended with and shows real life examples such as the Cook Report formula, the Jonathan Aitken investigation and the Birmingham Six story. David Spark, himself a...
New Subediting
New Subediting gives a detailed account of modern editing and production techniques. Its aim is both to help the young subeditor and to spell out to the newcomer to newspaper journalism what happens between the writing of news stories and features and their appearance in the newspaper when it comes off the press. In this age of technological change the quality of the subbing has never been more important to a successful newspaper. The careful use of typography, pictures, graphics and compelling headlines and the skillful handling of text coupled with good page planning, all help to give character,style and readability. This book examines, and draws lessons from, work in contemporary newspape...
Professional Services Marketing
A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected prof...
Broadcast Journalism
This new edition of Broadcast Journalism is a major revision to the premier textbook in its field and a standard primer for broadcasting courses. It is an up-to-date practical manual for would-be reporters eager to enter the hectic arenas of radio and TV news. Broadcast Journalism offers a vivid insight into the world of electronic reporting, taking you behind the scenes at ITN and the BBC World Service. Join camera crews on a stakeout at the High Court, and capture the atmosphere in the studios of the world's largest news organisation. All the essential skills are covered, with step-by-step instruction in reporting, recording and editing using the latest equipment. Coverage for radio and TV includes: - Newswriting - Newsgathering - Newsreading - Interviewing - Programme-making The digital revolution is transforming the news, and this fifth edition explores the new opportunities emerging for journalists and online reporters using the Internet. Essential guidance is also given on how you can break into a career in journalism.
Practical Newspaper Reporting
Now in its Fourth Edition, this classic textbook has grown up alongside the newspaper industry. Today, as ever, it provides students of newspaper journalism with a toolkit for gathering news and filling ever-increasing space with first-rate copy for print and online. Informed by over half a century’s professional experience and fully revised to give a nuanced account of the skills required in an online environment, this book is an essential companion for your journalism degree and beyond.
Muriel Spark
"A substantial addition to Spark criticism, of which there has been surprisingly little published in recent years."--Aileen Christianson, University of Edinburgh --Book Jacket.
The One Year Father-Daughter Devotions
As girls enter their tween and teen years, it’s especially important for them to have an open and growing relationship with their father. Unfortunately, this is often the time when parental relationships are strained. The One Year Father-Daughter Devotions can foster communication and understanding; and it’s a wonderful way for a father to bond with his daughter during a crucial point in her life. Each of the 365 devotions begins with an introductory story, then daddy-daughter time provides discussion questions, activities, or other practical applications of the daily lesson. A “What’s the Word” section gives a related Bible verse to help bring God’s Word alive as father and daughter apply the Scripture to their lives. Written by three fathers, the devotions have a tone that is conversational and relatable: the authors use everything from flavored potato chips to the Etch-A-Sketch game to share truths about God’s Word and to help fathers and daughters relate to each other.
Mac at Work
Bridge the gap between using a Mac at home and at the office Now that you love your Mac at home, you want to use one at the office without missing a beat of productivity or professionalism. This unique guide shows you how. You’ll find best Mac business practices for handling word processing, spreadsheet and presentation creation, task and project management, and graphics. The book also explores topics such as hardware maintenance, how to synchronize with multiple computers, data backup, and communication with Windows networks. Covers the nuts and bolts of using a Mac at work, including synchronizing with multiple computers, backing up data, and communicating with Windows networks Goes beyond simple coverage of Microsoft Office or iWork to show you how to professionally create and interact with typical office systems and documents Provides best software and best practices for creating and using spreadsheets, word processing documents, and slide presentations on a Mac Gives you helpful guidelines and suggestions that can be lacking in an office where the IT department is focused primarily on PCs Find out the best ways to use your Mac in the office and get more productive than ever!
