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Emprendimiento: modelos, tipología y comunicación eficaz del proyecto
Con el desarrollo actual de la economía mundial y la globalización, así como el impacto de los avances en la ciencia, la tecnología y las redes sociales que identifican al siglo XXI, la calidad e innovación se han replanteado en los contextos económicos internacionales. La búsqueda por ser diferentes y ser mejores en lo que se ofrece y se entrega al consumidor, ha llevado a sus actores a definir nuevas formas de constituir y administrar sus organizaciones. En esta obra, la autoras abordan el tema del emprendimiento desde sus bases teóricas y metodológicas, su taxonomía, las competencias y responsabilidades de este concepto, además del valor de la comunicación en esta área, permi...
Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Teaching Secondary Mathematics
Note: This is the loose-leaf version of Teaching Secondary Mathematics and does not include access to the Pearson eText. To order the Pearson eText packaged with the loose-leaf version, use ISBN 0133783677. Teaching Secondary Mathematics, 9/e combines methods of teaching mathematics, including all aspects and responsibilities of the job, with a collection of enrichment units appropriate for the entire secondary school curriculum spectrum to give teachers alternatives for making professional judgments about their teaching performance–and ensuring effective learning. The book is divided into two parts designed to ensure effective teaching and learning: Part I includes a focus on the job of t...
Yearbook
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Urbanisation in Roman Spain and Portugal
The principal aims of Urbanisation in Roman Spain and Portugal: Civitates Hispaniae in the Early Empire are to provide a comprehensive reconstruction of the urban systems of the Iberian Peninsula during the Early Empire and to explain why these systems looked the way they did. While some chapters focus on settlements that were cities or towns from a juridical point of view, the implications of using a purely functional definition of towns are also explored. Key themes include continuities and discontinuities between pre-Roman and Roman settlement patterns, the geographical distribution of cities belonging to various size brackets, economic relationships between self-governing cities and their territories and the role of cities as nodes in road systems and maritime networks. In addition, it is argued that a considerable number of self-governing communities in Roman Spain and Portugal were poly-centric rather than based on a single urban centre. The volume will be of interest to anyone working on Roman urbanism as well as those interested in the Iberian Peninsula in the Roman period.
Society on the Edge
Leading historians trace the changing fortunes of the social science of social problems since World War II.
International Handbook of School Effectiveness and Improvement
This book reviews of the development, implementation and practice of the disciplines of school effectiveness and school improvement. Seven main topics are addressed: History of the school effectiveness movement over the last 25 years; Changes in accountability and standards; Leadership in school effectiveness; Changes in teacher education; Impact of Diverse Populations; Education Funding and its Impact; and Best Practice Case Studies. The contributors are active in school effectiveness research worldwide.
Pentecost
Text of production first performed At The Other Place, Stratford-Upon-Avon, 12 October 1994.
Culture and Tourism in a Smart, Globalized, and Sustainable World
This book gathers the proceedings of the 7th International Conference, with the theme “Culture and Tourism in a Smart, Globalized and Sustainable World,” held on Hydra Island, Greece, on June 17–19, 2020, published with the support of the International Association of Cultural and Digital Tourism. Highlighting the contributions made by numerous writers to the advancement of tourism research, this book presents a critical academic discourse on sustainable practices in the smart tourism context, improving readers’ understanding of, and stimulating future debates in, this critical area. In addition to the knowledge economy and the concept of smart destinations, the book addresses new modes of tourism management and development, as well as emerging technologies, including location-based services, the Internet of things, smart cities, mobile services, gamification, digital collections and the virtual visitor, social media, social networking, and augmented reality.
Dentists
Open wide! Dentists care for people's teeth. Give readers the inside scoop on what it's like to be a dentist. Readers will learn what dentists do, the tools they use, and how people get this exciting job.
