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Essentials of Modern Marketing
Marketing Management for the 21st century and beyond "Nothing further beyond in Modern Marketing" ~ IL GIORNALE DELLE PMI ~ "The 21st century book about Business, Marketing & Management" ~ DAILY TIMES ~ Essentials of Modern Marketing is not only about marketing and selling a product or service. It is about finding and building a future using the new tools of modern marketing. This book can lead your company to discover new talents, capabilities, and opportunities. It deals with modern marketing in such a way that covers as few pages and is as accessible as possible, while communicating the fundamental, most important theoretical aspects and facilitating the transfer of this knowledge to real...
Sustainable Machining
This book provides an overview on current sustainable machining. Its chapters cover the concept in economic, social and environmental dimensions. It provides the reader with proper ways to handle several pollutants produced during the machining process. The book is useful on both undergraduate and postgraduate levels and it is of interest to all those working with manufacturing and machining technology.
Maro Polymer Notes
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UX for XR
Extending traditional digital platforms to the new frontier of extended reality (XR) requires taking into account what best practices, new concepts, and conventions have been established and what learnings can be brought forward from case studies involving industry leaders. By looking at practical examples from the field of handheld AR breakthroughs, virtual reality (VR) success stories and experimental interaction concept of pioneering XR platforms, you'll see how it's possible to map out a framework of user experience (UX) guidelines to close in on opportunities and challenges that lay ahead. This book defines, identifies, and analyzes UX practices for XR environments and reviews the techn...
Metamodernism and the Return of Transcendence
The period known as Postmodernism is over. With it goes the pervasive cynicism, apathy, and nihilism that defined so much of American culture during the latter 20th century. Now, a new sensibility--called "Metamodernism" by an emerging consensus--has occasioned the return of various ideas long denigrated under Postmodernism, but also transformed by it. This Metamodern sensibility is characterized by a thorough reimagination of transcendence, and the exploration of new modes of depth and dimensionality for meeting the challenge of the contemporary meaning crisis. Such is the argument presented in this short but incisive text, as it tracks the development of this new period from the decline of Postmodernism to today. In addition, this analysis is supplemented by two accompanying essays that explore the Metamodern reconstruction of meaning through artistic mythmaking, with examples from contemporary art and literature.
Coding Art
Finally, a book on creative programming, written directly for artists and designers! Rather than following a computer science curriculum, this book is aimed at creatives who are working in the intersection of design, art, and education. In this book you'll learn to apply computation into the creative process by following a four-step process, and through this, land in the cross section of coding and art, with a focus on practical examples and relevant work structures. You'll follow a real-world use case of computation art and see how it relates back to the four key pillars, and addresses potential pitfalls and challenges in the creative process. All code examples are presented in a fully inte...
Airport Landscape
Airports are central to the life of cities but have remained relatively peripheral in design discourse. In Airport Landscape, case study projects for the ecological enhancement of operating airports and the conversion of abandoned airports demonstrate, through a range of practices, the significance of airports as sites of design
