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Method Marketing
Practical lessons from Direct Marketing Geniuses Denny Hatch is a legendary direct marketing writer who has boiled down his copywriting expertise into the method marketing approach. Method marketing works by creating intrigue and delight for customers. Of course, this is easier said than done; so Hatch teaches us by recounting and analyzing case studies of wildly successful entrepreneurs who grew their large businesses on the power of their marketing copy. The stories he tells are entertaining, but he doesn't limit himself to just vignettes. Method Marketing also guides us with dos and don'ts backed by facts and figures. Here's What Reviewers Have Said About Method Marketing: Method Marketin...
Method Marketing
Read legendary marketer Denny Hatch's Method Marketiing to learn how to be a successful direct marketing pro!
Bawdy Jokes & Patter Songs
Welcome to the party! •You will start with a YouTube link to the Funniest Joke in the History of the World. (If you know a funnier one, I'd love to hear it!) •You will have a repertoire of 87 of the best thigh-slappers I have managed to remember over the past 75 years. (Note: These are for adults. Most are R-rated.) •Next are 87 glorious patter songs -- the wittiest, most wickedly, wonderful rata-tat-tat rhymes, music and sheer craziness by the greatest showbiz composers and lyricist -- Gilbert & Sullivan, Cole Porter, Noel Coward, Danny Kaye, John Latouche, Tom Lehrer, Ira Gershwin, Madame Spivy, Meredith Willson and many, many more. •You'll discover Bawdy Jokes & Patter Songs comes...
2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.
Yearbook of Experts, Authorities and Spoke
"The purpose of the Yearbook of Experts is to provide bona fide interview sources to working members of the news media"--Page 2
Yearbook of Experts, Authorities & Spokespersons 2022 Edition
The Yearbook of Experts, Authorities & Spokespersons started in 1984 as the Talk Show Guest Directory. Mitchell P. Davis won the Georgetown University Bunn Award for Excellence in Journalism and graduated from their business school. Started his PR business in 1984 with publication of the Talks Show Guest Directory. Served on the board of the National Association of Radio Talk Show Hosts. Now in it’s 37 annual edition the Yearbook of Experts, Authorities & Spokespersons has been requested by tens of thousands of journalists. See and download a free copy of the 37th Yearbook of Experts at www.ExpertBook.com -- his website: www.ExpertClick.com hosts all the expert profiles and hundreds of thousands of news releases. His resources are loved by the new media. --- The New York Times called it: 'Dial-an-Expert.' The Associated Press called it: 'An Encyclopedia of Sources,' and PRWEEK called it: 'a dating service of PR.' He also founded The News Council, to help non-profit groups use the power of his networking.
Engagement
A practical reference guide for all non-profit marketers, packed with case studies covering all aspects of the 'art' and 'science' of direct marketing, Sharma's handbook focusses on using a real understanding of your donor to drive results from your next campaign.
Priceline.Com
American business buccaneers at their most creative, outrageous! The riveting saga of the rise and fall of a $10 billion Internet travel business created entirely by masterful public relations. In 1999, a mesmerizing serial entrepreneur named Jay Walker, age 44, became the poster boy for the Internet revolution with his deeply flawed priceline.com, described by a former Walker associate as a A[a¬Atravel services flea market.A[a¬A Denny HatchA[a¬a[s Priceline.com: A Layman's Guide to Manipulating the Media is a rousing tale of corporate high jinks that not only captures the heady euphoria of the Internet boom, but is also a textbook on how to take a company public and totally snooker the media in the process.
Cedarhurst Alley
"There are laughs at everyone's expense in this slick, sometimes raunchy spoof."-Publishers' Weekly "As a writer, (Denny) Hatch is no slouch. In a mirror-slick, ribald style, he has fleshed out his wishbone with a cast of characters that would make Thorne Smith whirl in his grave. A lovable Nazi, an ebullient Greek with two phones in his Cadillac, a National Guard Colonel who wants to take on the 101st Airborne and a neighbor named E. Kirk Hall? are just a few of the batty but believable characters who help make the whole, wild idea seem almost plausible. And Hatch can be very funny. Cedarhurst Alley will not have airline executives queuing up at bookstores to rush copies to their stockholde...
Million Dollar Mailings
Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
