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DAMPAK PEMASARAN SOSIAL MEDIA DAN CITRA MEREK TERHADAP NIAT BELI
Buku ini menyajikan hasil kajian terhadap aspek apa saja yang mampu meningkatkan interaksi antara perusahaan dengan konsumen dalam media sosial, khususnya pada Usaha Micro Kecil dan Menengah (UMKM). Karena kini banyak perusahaan yang memanfaatkan medium media sosial sebagai strategi pemasaran dan meningkatkan citra merek. Namun tidak semua perusahaan dapat memanfaatkan media sosial untuk meningkatkan komunikasi pemasaran dengan efektif. Sektor UMKM, khususnya, banyak mengalami kesulitan dalam membangun citra merek dan memunculkan niat beli konsumen. salah satu tandannya adalah minimnya respon konsumen dalam akun media sosial produk. Karena itu buku ini hadir untuk menyajikan kajian mengenai dampak pemasaran media sosial terhadap niat beli konsumen. Buku dapat memberi referensi untuk pengembangan pemasaran digital di masa mendatang.
Educated
For readers of The Glass Castle and Wild, a stunning new memoir about family, loss and the struggle for a better future #1 International Bestseller Tara Westover was seventeen when she first set foot in a classroom. Instead of traditional lessons, she grew up learning how to stew herbs into medicine, scavenging in the family scrap yard and helping her family prepare for the apocalypse. She had no birth certificate and no medical records and had never been enrolled in school. Westover’s mother proved a marvel at concocting folk remedies for many ailments. As Tara developed her own coping mechanisms, little by little, she started to realize that what her family was offering didn’t have to be her only education. Her first day of university was her first day in school—ever—and she would eventually win an esteemed fellowship from Cambridge and graduate with a PhD in intellectual history and political thought.
PERILAKU ORGANISASI: Teori dan Praktik
Perilaku Organisasi: Teori dan Praktik" adalah panduan yang mendalam dan terperinci tentang studi perilaku individu, kelompok, dan organisasi dalam lingkungan kerja. Buku ini menggabungkan pemahaman konseptual dengan aplikasi praktis untuk memberikan pemahaman yang mendalam tentang berbagai aspek perilaku organisasi. Melalui pendekatan yang holistik, pembaca akan dibawa dalam perjalanan yang mencakup dasar-dasar teori perilaku organisasi, perkembangan konsep-konsep utama, dan penerapannya dalam situasi nyata di lingkungan kerja. Setiap bab disusun dengan cermat untuk menyajikan teori-teori terkemuka dalam bidang ini, disertai dengan studi kasus, penelitian terkini, dan strategi praktis yang ...
KEWIRAUSAHAAN DIGITAL : Konsep, Jenis, Risiko, Pivoting & Pengembangan Strategi Bisnis Digital
Kewirausahaan Digital (KD), merupakan bentuk kewirausahaan yang memanfaatkan teknologi digital dalam menciptakan, mengelola, & mengembangkan usaha. KD, memainkan peran vital dalam ekonomi modern dengan menciptakan lapangan kerja baru, memperluas pasar & meningkatkan inklusi ekonomi. KD tidak hanya mengubah cara bisnis tradisional beroperasi tetapi juga memungkinkan lahirnya berbagai model bisnis yang lebih fleksibel dan adaptif terhadap perubahan. Berdasarkan tantangan dan peluang di era digital bagi calon wirausaha & pelaku bisnis, penulis mempersembahkan buku ini, sebagai panduan dalam penerapan & pengembangan kewirausahaan digital. Buku ini, dirancang menjadi Sembilan Bagian, Bagian I. Me...
Lamak
This is the first study to examine in detail ritual objects known as 'Lamak', a fascinating and unique form of ephemeral material culture which is a prominent feature of Balinese creativity.
The Cybernetic Walrus
That was the strange message left on Cory Maddox's e-mail - just at the moment when years of work on a revolutionary subspace computer system were about to pay off. Nothing would be the same for Cory again. Suddenly his life was thrown into chaos when the company that controlled his patent was sold out from under him, and instead of imminent watch, Cory was facing immediate poverty. Then along came Alan Stark, who wanted to recruit Cory for a special research project on virtual reality. Initially thrilled to be involved, Cory quickly discovered that there was nothing virtual about the realities he was working on. Instead, he found that Stark was on the verge of controlling the very fabric of reality itself. Cory was unsure of Stark's ultimate goal until he began to recall pieces of another life and found himself in the middle of a battle between two groups of people who could use "rabbit holes" in space and time to jump between different realities, personalities, and lives. Whoever had control of the power to shape reality would have power to become a god - or a devil. But before Cory could combat Stark and his minions, he first had to remember which side he was on.
Learning in the Fast Lane
Too often, students who fail a grade or a course receive remediation that ends up widening rather than closing achievement gaps. According to veteran classroom teacher and educational consultant Suzy Pepper Rollins, the true answer to supporting struggling students lies in acceleration. In Learning in the Fast Lane, she lays out a plan of action that teachers can use to immediately move underperforming students in the right direction and differentiate instruction for all learners—even those who excel academically. This essential guide identifies eight high-impact, research-based instructional approaches that will help you * Make standards and learning goals explicit to students. * Increase...
Learning Chicheŵa
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Priests and Programmers
For the Balinese, the whole of nature is a perpetual resource: through centuries of carefully directed labor, the engineered landscape of the island's rice terraces has taken shape. According to Stephen Lansing, the need for effective cooperation in water management links thousands of farmers together in hierarchies of productive relationships that span entire watersheds. Lansing describes the network of water temples that once managed the flow of irrigation water in the name of the Goddess of the Crater Lake. Using the techniques of ecological simulation modeling as well as cultural and historical analysis, Lansing argues that the symbolic system of temple rituals is not merely a reflection of utilitarian constraints but also a basic ingredient in the organization of production.
Traumatic Brain Injury, Part I
The Handbook of Clinical Neurology volume on traumatic brain injury (TBI) provides the reader with an updated review of emerging approaches to traumatic brain injury (TBI) research, clinical management and rehabilitation of the traumatic brain injury patient. Chapters in this volume range from epidemiology and pathological mechanisms of injury, and neuroprotection to long-term outcomes with a strong emphasis on current neurobiological approaches to describing the consequences and mechanisms of recovery from TBI. The book presents contemporary investigations on blast injury and chronic traumatic encephalopathy, making this state-of-the-art volume a must have for clinicians and researchers concerned with the clinical management, or investigation, of TBI.
