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Storytelling
Geschichten spielen in den Public Relations eine immer wichtigere Rolle. Sie eigenen sich hervorragend dazu, Fakten über ein Unternehmen interessant und spannend zu verpacken. Die wichtigen internen und externen Bezugsgruppen sollen ein klares Bild vom Unternehmen und seiner Zukunft entwickeln und sich daraufhin positiver gegenüber dem Unternehmen verhalten: Mitarbeiter setzen sich stärker für ihr Unternehmen ein, wenn sie die Geschichte von der gemeinsamen, erfolgreichen Zukunft verbindet; Geldgeber wollen sich an dieser Erfolgsstory beteiligen und davon profitieren; Journalisten berichten über jene Unternehmen häufiger, die ihnen interessante Geschichten zu bieten haben. Geschichten ...
Handschrift im Druck (ca. 1500–1800)
Dem Neben- und Miteinander von Hand- und Druckschriftlichkeit in der Frühen Neuzeit bis in die Goethezeit ist in der Forschung bisher nur ungenügend Beachtung geschenkt worden. Der Übergang von der Hand- zur Druckschriftlichkeit ‚nach Gutenberg‘ wird gerne als ein Ablösungsprozess beschrieben; erst in der Zeit um 1800 nehme die Handschrift im Lichte neuer Autorschafts- und Individualitätskonzepte neuen, auratischen Charakter an. Der Band argumentiert in Fallstudien für eine neue Aufmerksamkeit für die zahlreichen Interferenzphänomene von Handschrift und Druck, die die unterschiedlichsten Formen und Funktionen annehmen können. Er fokussiert besonders handschriftliche Intervention...
Public Relations
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Simon Marius and His Research
The margravial court astronomer Simon Marius, was involved in all of the new observations made with the recently invented telescope in the early part of the seventeenth century. He also discovered the Moons of Jupiter in January 1610, but lost the priority dispute with Galileo Galilei, because he missed to publish his findings in a timely manner. The history of astronomy neglected Marius for a long time, finding only the apologists for the Copernican system worthy of attention. In contrast the papers presented on the occasion of the Simon Marius Anniversary Conference 2014, and collected in this volume, demonstrate that it is just this struggle to find the correct astronomical system that makes him particularly interesting. His research into comets, sunspots, the Moons of Jupiter and the phases of Venus led him to abandon the Ptolemaic system and adopt the Tychonic one. He could not take the final step to heliocentricity but his rejection was based on empirical arguments of his time. This volume presents a translation of the main work of Marius and shows the current state of historical research on Marius.
Storytelling
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Building Strong Digital Brands
Digital branding is a demanding management task, requiring comprehensive attention to detail and the highest levels of expertise. Digital branding means brand management in digital media and technologies. Employing its particular capabilities, digital branding seeks to raise the profile of the brand and to systematically shape it over the long term. Successful digital branding is not an isolated instance, but rather a piece of holistic brand management: visitors should experience digital offerings in the same way they experience the brand in television, radio and print. Following a primer on brand management and the particulars of digital media and technologies, the reader experiences how to present a brand using digital brand storytelling. In the latter portion of the eBook, the reader will learn advanced methods and techniques used to generate strong, ownable emotions around a brand.
European Physico-Theology (1650-C. 1760) in Context
Physico-theology celebrated the observation of nature as a way toward recognising God as Creator, demonstrating the compatibility of the biblical record with new science. This is an English-language monograph which studies the impact of physico-theology on the intellectual and socio-cultural establishment in Europe from the mid-17th century.--
Analog Circuit Design
This volume concentrates on three topics: mixed analog--digital circuit design, sensor interface circuits and communication circuits. The book comprises six papers on each topic of a tutorial nature aimed at improving the design of analog circuits. The book is divided into three parts. Part I: Mixed Analog--Digital Circuit Design considers the largest growth area in microelectronics. Both standard designs and ASICs have begun integrating analog cells and digital sections on the same chip. The papers cover topics such as groundbounce and supply-line spikes, design methodologies for high-level design and actual mixed analog--digital designs. Part II: Sensor Interface Circuits describes various...
Internet-PR
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The Cambridge Companion to Pufendorf
In the same intellectual league as Grotius, Hobbes and Locke, but today less well known, Samuel Pufendorf was an early modern master of political, juridical, historical and theological thought. Trained in an erudite humanism, he brought his copious command of ancient and modern literature to bear on precisely honed arguments designed to engage directly with contemporary political and religious problems. Through his fundamental reconstruction of the discipline of natural law, Pufendorf offered a new rationale for the sovereign territorial state, providing it with non-religious foundations in order to fit it for governance of multi-religious societies and to protect his own Protestant faith. He also drew on his humanist learning to write important political histories, a significant lay theology, and vivid polemics against his many opponents. This volume makes the full scope of his thought and writing accessible to English readers for the first time.
