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Creative Marketing Communications
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
Basics of Quantum Electrodynamics
Quantum electrodynamics (QED) is the branch of relativistic quantum field theory that deals specifically with the interactions between charged particles. It is widely used to solve problems in many areas of physics, such as elementary particles, atomic and molecular systems, and solid state physics. This accessible text, Basics of Quantum Electrody
The Satellite and TV Handbook
The only guide published with complete, easily accessed data on how to receive hundreds of channels worldwide -- a treasured resource for satellite enthusiasts and professionals. Anyone tuned in to the world of satellite broadcasts and terrestrial reception will find getting there infinitely easier with this dependable guide next to TV and radio sets. Not just a user's guide, but also a buyer's guide to choosing satellite dishes and setting them up to receive hundreds of TV and radio stations around the globe. The instructions and explanations of how to set up your own home satellite system can save you hundreds of dollars in installation costs. Of special note in this revised edition is the first-time inclusion of a complete list of TV broadcasting organizations. This guide features: -- over 200 maps of satellite coverage areas -- worldwide satellite transponder loading survey -- names and addresses of major satellite TV broadcasters worldwide -- directory of reputable dealers -- in-depth explanations of satellite and TV-related matters.
Guerrilla TV
The world of digital television means hundreds of channels, all trying to be different, all looking for product. But the overall international production spend has scarcely increased. Guerrilla TV shows how to make high quality programs at budget levels which were previously thought impossible, and how to make a living doing it. This book is about empowerment; about making things happen. It is packed full of ideas, inspiration and help. The author, an experienced director/producer/writer, provides an insight into the 'real world' of television program making today. He uses many examples of how different low budget programs have been handled successfully with very professional results. Guerrilla TV assumes that you are starting with little more than a desk and a telephone, in a world where everything has to be paid for. The mantra running throughout this book is: 'think before you spend'. Do not use money (of which you have very little) as a substitute for thought (which is free). And the other mantra: 'in the end, you don't save money by scrimping!' Read this book - take the advice offered and watch your career take off!
Land Use-- Historical Perspectives
Contributed articles presented at a workshop.
Rainfed Agriculture
This book, which contains 14 chapters, covers all aspects of rainfed agriculture, starting with its potential, current status, rainwater harvesting and supplementary irrigation, to policies, approaches, institutions for upscaling, and impacts of integrated water management programmes in rainfed areas.
Warranty Data Collection and Analysis
Warranty Data Collection and Analysis deals with warranty data collection and analysis and the problems associated with these activities. The book is a both a research monograph and a handbook for practitioners. As a research monograph, it unifies the literature on warranty data collection and analysis, and presents the important results in an integrated manner. In the process, it highlights topics that require further research. As a handbook, it provides the essential methodology needed by practitioners involved with warranty data collection and analysis, along with extensive references to further results. Models and techniques needed for proper and effective analysis of data are included, together with guidelines for their use in warranty management, product improvement, and new product development. Warranty Data Collection and Analysis will be of interest to researchers (engineers and statisticians) and practitioners (engineers, applied statisticians, and managers) involved with product warranty and reliability. It is also suitable for use as a reference text for graduate-level reliability programs in engineering, applied statistics, operations research, and management.
Carbon Utilization
This book provides in-depth information on topics relating to anthropogenic carbon dioxide utilization processes. Presenting a collection of state-of-the-art scientific reviews and research perspectives on carbon management strategies of relevance to the energy industry, it features contributions by leading scientists and technocrats across 19 chapters as an Indian contribution In the energy industry, new processes for carbon dioxide removal and recycling are developing quickly, and it is in this context that the book provides an opportunity to review the current status of and promote efforts to achieve effective carbon capture and management. The contents presented here will prove useful to researchers, students, industry experts, scientists and policymakers alike.
Global Climate Change and Tropical Ecosystems
Tropical ecosystems - the regions between the tropics of Cancer and Capricorn - play an important role in global processes, economic issues, and political concerns. In their natural state, tropical ecosystems support a large quantity of above- and below-ground biomass, and constitute a major part of the terrestrial carbon pool. Conversion of the natural ecosystem to agriculture and forestry ecosystems disturbs this ecological balance. Global Climate Change and Tropical Ecosystems presents data on carbon pool fluxes from case studies in 12 countries in tropical regions. The chapters cover: Characteristics of tropical ecosystems Soil and biotic carbon pools Impacts of land use and soil management Slash-and-burn practices Crop residue and fertility management This volume adds to the understanding of pedospheric processes in tropical ecosystems and how to better use soils as a sink for carbon dioxide and other greenhouse gases. With Global Climate Change and Tropical Ecosystems you will understand the link between soil productivity, environmental quality and the global carbon cycle, not only in these ecologically sensitive regions but worldwide.
How Video Works
How Video Works has been a bible for professionals in the video world since 1985. It offers easy to understand explanations of the entire world of video. A complete guide from analog video to all the new digital technologies, including HD, compression, and encoding. This book is a must-have for any broadcast or video production department. It is also perfect for the new video technician or non-tech creative professional who is just beginning to discover the digital world. Update your library with the brand new version of an industry standard.
