You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
None
Increasing attention has been paid in recent years to the marketing of services. This has been prompted by a recognition that services are an increasingly important sector of the economy and that they require a different approach to marketing. Consumers and Services approaches service marketing from a consumer perspective and draws together current understanding of service consumption from both an academic and practitioner point of view. This groundbreaking book is the first serious attempt to look at buyer behaviour in service sector industries and is suitable for graduate and advanced undergraduate students enrolled in consumer behaviour and service marketing courses. This unique book feat...
None
The first novel by the first tribal novelist of south India, Kocharethi maps the story of the Malayarayar tribe in Kerala. Melding history with culture, the work portrays their many struggles: from possession and dispossession of land to the challenges of preserving myths, rituals, social customs, and belief systems.
For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as c...
Unearths the essence of new consumer behavior, explores the drive for authenticity over commodity and looks at why this is
After successful organization of the "National Seminar on Energy Science and Engineering, 2013 (NSESE-2013)" during November, 2013, Tripura Institute of Technology, Narsingarh, Tripura (West) has organized the second "National Conference on Recent Trends in Engineering and Technology, 2017 (NCRTET-2017)" during March 17-18, 2017. The seminar aimed to provide an opportunity for academicians and researchers in India to discuss the divergent issues related to recent trends in engineering and technology covering all aspects on one platform so as to critically examine the ongoing/current research and derive directions for future research strategies and policy implications. As a mark of remembranc...