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Marketing Scales Handbook
"Which measurement scales have been used the most in consumer insight research? Dr. Bruner, author of the classic Marketing Scales Handbook series, set out to answer that question. After reviewing several thousand multi-item measures used in scholarly research of consumer issues, it was clear that some scales had been used much more than others. Twenty of those are the focus of the book. Not only do these "top 20" indicate what is popular with marketing scholars but is provides details about how to precisely measure some of the most important psychological constructs that shape consumer behavior. This book is meant for researcher in a variety of fields who are interested in reliable measures for use in surveys and experiments. Instead of using simplistic measures of dubious quality or, at the other extreme, having to build and refine measures from scratch, researchers can use the book to learn from the experts who have already crafted quality measures. By using better scales, accuracy is increased which, thereby, improves the results of analyses and the decisions based upon them."--Back cover.
Marketing Scales Handbook
La 4e de couv.indique : "This is the seventh volume in the long-running Marketing Scales Handbook series. The purpose of the book is to help readers benefit from vetted research by some of the world's consumer behavior experts. By learning about the measures used by the experts, the hope is that those who borrow the well-developed scales rather than using "quick-and-dirty" measures will achieve higher quality insights in their research activities. The book contains reviews of 364 multi-item measures that were reported in one or more articles published in top marketing journals in 2010 and 2011. Each review provides the scale items (questions or statements) as well as information about the sc...
Marketing Scales Handbook
The Marketing Scales Handbook series is the longest-running set of books that provide reviews of multi-item survey measures used in scholarly studies of consumer behavior. This volume picks up where Volume 7 ended and has reviews of 392 new scales that were reported in top marketing journal articles published in 2012 and 2013. Each review has information about a scale's source, its psychometric quality, and the questions/statements that compose the measure. The bulk of the scales in Volume 8 have to do with topics typical to the series such as brands, advertising, stores, purchasing, emotions, and relationships. Other topics included this volume were less covered in the previous books and ha...
Methods and Tools for Completing Doctor of Business Administration (DBA) Theses
This book offers complete and operational methodology guidelines for the entire process of the Doctor of Business Administration (DBA) thesis. It provides insights into theory and practice, both indispensable for the successful completion of the research project. The volume draws on the contributions of major reference works, and offers simplified, clear and applicable standards for DBA participants and supervisors. It illustrates a living experience, because completing a thesis is a human adventure. “Non-classic” students starting a doctoral project are facing an utterly new world with codes and methods they do not recognise. As such, this book brings together many testimonies from DBA scholars, which will help readers to find new formulations and valuable solutions in their own work.
Toward a Theory of Instruction
This country’s most challenging writer on education presents here a distillation, for the general reader, of half a decade’s research and reflection. His theme is dual: how children learn, and how they can best be helped to learn—how they can be brought to the fullest realization of their capacities. Jerome Bruner, Harper’s reports, has “stirred up more excitement than any educator since John Dewey.” His explorations into the nature of intellectual growth and its relation to theories of learning and methods of teaching have had a catalytic effect upon educational theory. In this new volume the subjects dealt with in The Process of Education are pursued further, probed more deeply...
Handbook of Marketing Scales
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
MEASUREMENT OF EFFECTS OF VISUAL MERCHANDISING ON CONSUMER IMPULSE BUYING BEHAVIOUR WITH SPECIAL REFERENCE TO APPARELS IN PUNJAB
Visual merchandizing is a vital tool to draw the customers, towards the displayed merchandise and also enhances the shopping experience for customers by conveying the exact message about the merchandize and also presenting it in an exceptional manner with efficient creative quotient. Therefore ardor for design and creativity are crucial to be a good visual merchandiser.This book is an effort to shed light on the effects of visual merchandising on consumer impulse buying behaviour with specific reference to apparel’s in Punjab.
