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MANAGEMENT PROCESS AND ORGANIZATIONAL BEHAVIOR
MBA, FIRST SEMESTER According to the New Syllabus of ‘Maharshi Dayanand University, Rohtak’ based on NEP-2020
STRATEGIC MARKETING
MBA, FIRST SEMESTER According to the New Syllabus of ‘Maharshi Dayanand University, Rohtak’ based on NEP-2020
Big Data
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.
Perspectives on Stress and Wellness Management in Times of Crisis
The COVID-19 pandemic has had a major effect on our lives. During the crisis, people across the world experienced increased levels of distress and anxiety, particularly as a result of social isolation. Many of us are facing challenges that can be stressful, overwhelming, and cause strong emotions in both adults and children. It is essential to learn to cope with stress in a healthy way, so that we may become more resilient through these crises. Addressing stress and wellness in times of crisis requires novel approaches to mental and emotional health support and a fundamentally high standard of care compared to current medication alternatives for anxiety and depression disorders. Perspectives...
Demystifying the Dark Side of AI in Business
Demystifying the Dark Side of AI in Business delves into the often-overlooked negative aspects of Artificial Intelligence (AI) and its implications for organizations. In an era where AI is rapidly transforming industries and work environments, it is crucial to understand the potential risks and challenges associated with its implementation. Drawing from a wide range of global perspectives, this book brings together articles from leading researchers, academicians, and professionals across disciplines to shed light on the dark side of AI. Through academic rigor and meticulous analysis, the book addresses key topics such as unethical AI implementation, safety risks, negative social impacts, uni...
The Concept of e-Commerce
The importance of E-Commerce is increasing day by day. Variety of products can be shopped online with the help of the internet. The present customers’ are well versed to the process of online shopping. Online shopping has become more popular among customers’ as compared to traditional brick-and-mortar stores. As a result of technological advancements, the online buying behavior of the customers’ has also undergone a drastic change.
Text Mining and Sentiment Analysis in Climate Change and Environmental Sustainability
With the rising need to address shifting global temperatures, precipitation patterns, and atmospheric conditions, text mining and sentiment analysis play a crucial role in managing climate change and promoting environmental sustainability. These techniques provide valuable insights to support decision-making, stakeholder engagement, risk management, policymaking, and corporate communication efforts to address the changing climate and respond to important crises. Further research into text mining and sentiment analysis is necessary to understand the public’s perception on climate change, address corporate concerns, and identify emerging risks associated with the environment. Text Mining and...
Advances in Power and Control Engineering
The book features selected high-quality papers presented at the International Conference on Computing, Power and Communication Technologies 2019 (GUCON 2019), organized by Galgotias University, India, in September 2019. Divided into three sections, the book discusses various topics in the fields of power electronics and control engineering, power and energy systems, and machines and renewable energy. This interesting compilation is a valuable resource for researchers, engineers and students.
Technology-Driven E-Learning Pedagogy Through Emotional Intelligence
Empirical and anecdotal data suggests that education technology increases access to learning, democratizes knowledge, and increases the breadth and richness of the learning experience. Due to this, there is a need to disseminate awareness and information about the role of emotional intelligence and technology from various dimensions to help students and teachers maintain the quality of e-learning and emotional well-being. Technology-Driven E-Learning Pedagogy Through Emotional Intelligence provides updated research perspectives focusing on the relationship between e-learning pedagogy, technology, and emotional intelligence. Covering key topics such as blended learning, resilience, social awareness, and empathy, this reference work is ideal for administrators, researchers, scholars, academicians, practitioners, instructors, and students.
Finding Your Ikigai: A Journey through the Lives of Leaders vol-1
We are born to be authentic. We are not a copy. There is no one like, nor has been, nor will be ever again. There is a pilgrim soul in all of us, an inner searching that continues throughout our lives. Every one of us has a WHY, a deep-seated purpose, cause, or belief that is the source of our passion and inspiration. Discover the profound WHY that fuels passion and inspiration through the story of legends that change the destiny of humanity. Their achievements, struggles, and perseverance can ignite a spark within us and push us to strive for greatness in our own lives. Embark on your transformative journey to find your Ikigai.
