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Microeconomic Theory
The Present Book Provides The Most Clear And Accurate Presentation Of Advanced Microeconomic Concepts. Microeconomics Lays The Basic Foundation Of The Understanding Of Economics. A Good Grasp Of Microeconomics Is Vital For Both Managerial And Public Policy Decision-Making As Well As Analyzing The Modern Trends Of Economy. Primarily Designed To Serve As A Textbook, Microeconomic Theory Covers The Fundamental Concepts And Deals With All The Topics Extensively In An Easily Comprehensible Style. Mathematical Tools And Techniques Have Been Used Wherever Required For The Purpose Of Easy Elucidation Of The Subject Matter. An Ideal Textbook For Both The Graduates As Well As Undergraduates Of The Ind...
Advanced Study in Money and Banking
The Book Advanced Study In Money & Banking : Theory & Policy Relevance In The Indian Economy Is A Complete Treatise On Banking And Global Financial Developments With Special Reference To Dmcs And The Indian Economy. It Provides An Invaluable, Up-To-Date And Refreshing Approach To Key Development Issues Pertaining To Monetary Theory, Banking, And Policy Matters. The Theoretical, Institutional And Historical Approaches Have Been Skilfully Integrated To Explore And Elucidate The Interrelationships Of Money And Banking And The Functioning Of The Economy As A Whole. The Analytical Study Of The Main Operational Ratios Of Banks For The Period 1998 To 2003 Gives An Overview Of The Bank Street Scenar...
A Practical Approach to Sales Management
Sales Department Occupies A Strategically Most Important Position In The Present-Day Marketing Operations. The Increase In Quantum Of Business, Changing Demographics, Developed Information Technology And Awareness Of Rights And Privileges Of The Customers Have Prompted Growing Competition In Business. In The Changed Scenario, The Position Of Sales Manager Has Gained In Importance, Thereby Making The Study Of Sales Management In A Proper Perspective Indispensable For The Students Who Intend To Pursue A Managerial Career.The Present Book A Practical Approach To Sales Management Is A Complete Treatise On The Subject. Beginning With A Well-Researched Introduction To The Field, The Book Discusses...
Sales Management
The Textbook Is Primarily Written For Students Pursuing Sales Management As A Main Or As An Optional Paper In Marketing Course. The Book Covers Syllabus Of B.B.A., M.B.A. And P.G.D.B.M. Marketing Executives And Advertising Managers Can Also Appraise Themselves Of The Subject.The Book Has Been Written In An Easy Language And A Lucid Style. Latest Models And Theories Are Very Well Explained With Practical Examples. Questions Set In The Universities Are Given At The End Of Each Chapter. Even Professionals In Marketing, Sales, Finance And Production/Purchasing Would Find This Easy-To-Understand Book Valuable.The Main Topics Covered In The Book Include :Introduction; Salesmanship And Themes Of Se...
Effective Communication in Human Resource Development
Dale Carnegie Was Probably The First Popular Figure To Link Communication Skills With Managerial Success. Few Employees Work According To Their Full Ability. In Fact, Studies Show That In Some Cases Workers Can Perform At Only 20 To 30 Per Cent Of Their Ability Without Being Fired And That Average Employees Work At Only Two-Thirds Of Their Capacities. An Attempt Has Been Made To Analyse As To What Can Managers Of Human Resources Do To Overcome This Waste And Inefficiency? As Motivational Theory Is So Difficult To Implement, More And More Companies Are Realising That The Link Between Motivation And Performance Improvement Is Communication. By Effective Communication, Managers Try To Improve A...
Essence of a Competent Manager
The Book, Essence Of A Competent Manager, Is Highly Useful For The Managers Who Are Already Working And Also For Those Who Have The Innate Inclination To Become Managers Of Organisations In Their Future Career. The Book Deals With Practical Aspects On A Number Of Matters Which The Managers Ought To Know In Order To Fertilise Their Working With Utmost Efficiency And Zeal. By Virtue Of Practical Experience Which The Author Gained While Working In Senior Managerial Capacity For Sixteen Years With Organisations Of All-India Repute, The Author Has Given Pragmatic Views For The Benefit Of The Managers Who Have The Absolute Desire To Be Fully Successful In Their Working. Through Questions And Answe...
Organisational Behaviour
Organisational Functioning Has Become Severely Complex In The Wake Of Globalisation And Change Has Become A Powerful Force In Every Walk Of Life And Field Of Economy. The Word Change Has Been Chanted As Common Mantra By The Citizens Of Organisation And The Smart People Recognize The Need And Urgency For Change ; Otherwise The Change Changes Them Which Is A Discounted Fact. With This Spirit, The Organisational Behaviour Is Written And The Book Describes Theories And Concepts Of Organisational Environment, Which Is Ever Changing. The Book Emphasizes Cross Cultural Issues, Ethics And Diversity In The Context Of Globalisation And Information Technology, Which Are Playing Crucial Role In The Cont...
Financial Accounting
The Book, Financial Accounting Studies In Detail The Financial Accounting And Appraisal; It Caters To The Needs Of Students, Research Scholars, And University And College Teachers. It Is Written In Simple Language And Lucid Style, Capable Of Being Understood By The Beginners.The Book Illustrates The Developments In The Field Of Accounting In A Very Simple Style And Presents The Subject Matter Explicitly And Concisely. It Covers The Syllabus Of B.Com., B.B.A., M.Com., M.B.A., And Various Professional Examinations. The Book Also Includes Objective Type, Theoretical And Practical Questions To Meet The Needs Of The Students Of The Various Universities And Institutes. It Pays Equal Importance To Both Theory And Practice.The Book Comprises 16 Chapters, 7 Solved Universities Question Papers, 234 Illustrations, 257 Objective Type Questions, 206 Simple Problems, 350 Advanced Problems With Answers And Proper Hints.The Book Is Best Suited To The Students Of B.Com., B.B.A., M.B.A., M.Com., C.A., I.C.W.A., I.C.S.I., C.A.I.I.B. And Other Equivalent Courses. It Can Be A Desk Companion For The Executives In Accounts And Finance Department Of All Commercial Organisations.
Studies in Money, Finance and Banking
Economic Growth Is Positively Related To The Stage Of Financial Development. Earlier The Indian Financial System Suffered From Financial Repression . Post-1991, The Liberalisation Process Attempted To Make Credit Institutions Organisationally Strong, Financially Viable And Operationally Efficient By Well-Sequenced Reforms. These Reforms Led To A Heightened Consciousness Of Ownership And Capital Structure, Enhanced Competition, Increased Autonomy, Technological Upgradation And Performance Change. Achievement Of Competitive Advantage Requires Continued Accent On Efficiency, Productivity, Profitability And Technological Automation. The Major Challenge For Public Sector Banks (Psbs) Relates To N...
