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Attention, Attitude, and Affect in Response To Advertising
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and development in such diverse specialties as learning and behavioral decision theory, psychometrics, perception, and social and mathematical psychology. Psychology, in turn, has contributed a wide assortment of tools, theories, and techniques to the practice of advertising. These contributions have found their place in virtually all areas of advertising practice -- stimulating creativity, evaluating the c...
The Psychology of Friendship
Edited by Mahzad Hojjat and Anne Moyer, The Psychology of Friendship provides a comprehensive overview of the research on these important relationships, which represent one of humanity's closest connections. This book provides a wealth of information on both the beneficial and detrimental aspects of this important bond in everyone's lives.
Semiotics of Friendship
A friend should be able to be an attentive listener, which made semiotician Roland Barthes wonder in his intriguing dictionary of love, "cannot friendship be defined as a space with total sonority?". This volume takes on the encyclopedic task - in the sense of Umberto Eco, where an encyclopedia is a very complex sign - to explore friendship in detail, not only as a form of love but in all its complexity as a bond that connects people and forms communities. Semiotics, the study of signs and meaning-making, is used alongside insights from a wide range of friendship studies to create a far-reaching intellectual resonance, or sonority, around friendship as a central human experience. As a study ...
A Reason to Live
A Reason to Live explores the human-animal relationship through the narratives of eleven people living with HIV and their animal companions. The narratives, based on a series of interviews with HIV-positive individuals and their animal companions in Australia, span the entirety of the HIV epidemic, from public awareness and discrimination in the 1980s and 1990s to survival and hope in the twenty-first century. Each narrative is explored within the context of theory (for example, attachment theory, the "biophilia hypothesis," neurochemical and neurophysiological effects, laughter, play, death anxiety, and stigma) in order to understand the unique bond between human and animal during an "epide...
Religion and Psychology
This book is devoted to research on the interaction between two fields which have an enormous impact on most of mankind.
Legislative Calendar
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Rambo Family Tree, Volume 5
Peter Gunnarson Rambo, son of Gunnar Petersson, was born in about 1612 in Hisingen, Sweden. He came to America in 1640 and settled in Christiana, New Sweden (now Delaware). He married Brita Mattsdotter 7 April 1647. They had eight children. He died in 1698. HIs daughter, Gertrude Rambo, was born 19 October 1650. She married Anders Bengtsson. Descendants and relatives lived mainly in Pennsylvania, Delaware, Virginia, North Carolina and Ohio.
Truth-Seeking in an Age of (Mis)Information Overload
The unprecedented spread of false and misleading information is the flip side of the Internet's promise of universal access and information democratization. This volume features original contributions from scholars working on the challenge of misinformation across a wide range of STEM, humanities, and art disciplines. Modeling a collaborative, multidisciplinary "convergence approach," Truth-Seeking in an Age of (Mis)Information Overload is structured in three parts. Part one, "Misinformation and Artificial Intelligence," confronts the danger of outsourcing judgement and decision-making to AI instruments in key areas of public life, from the processing of loan applications to school funding, ...
Effective Advertising
Recently nominated one of five finalists selected for the 2005 Berry-AMA Book Prize for best book in marketing! "Tellis has done a remarkable job. He has brought together an amazingly diverse literature. Unlike some other sources that claim to be able to measure the effects of advertising, Tellis′s thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to separate the wheat from the chaff. Any student of advertising, whether new to the field or a seasoned veteran executive or researcher, should read this book." --Alan G. Sawyer, University of Florida Effective Advertising: How, When, and Why Advertising Works reviews and s...
