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Back to the Future
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BFI Film and Television Handbook 2004
No Marketing Blurb
Tokyo Story
This BFI Film Classics study of Tokyo Monogatari/Tokyo Story (1953) reveals the making, meaning and legacy behind Ozu Yasujiro's masterpiece. Ozu's moving family drama is universally acknowledged as one of the most significant Japanese films ever made. In its complex portrait of human motivation and lively sense of social space, it offers a profound and poignant insight into the generational shifts of post-war Japan. Alastair Phillips provides an in-depth analysis of the film and its key locations - the city of Tokyo, the town of Onomichi and the coastal resort of Atami - with a discussion of its representation of Japanese society at a time of great cultural change. Drawing upon Japanese and English language sources, he situates the film within various contemporary critical and industrial contexts and examines the multiple international dimensions of Tokyo Story's long after-life to understand its enormous contribution to global film culture.
Film Marketing into the Twenty-First Century
How do you sell British humour to a French audience? Could piracy actually be good for the film business? Why are The Hobbit's revolutionary technologies not mentioned in some adverts? Exploring these questions and many more, Film Marketing into the Twenty-First Century draws on insights from renowned film academics and leading industry professionals to chart the evolution of modern film marketing. The first part of the book focuses on geographical considerations, showing how marketers have to adapt their strategies locally as films travel across borders. The second covers new marketing possibilities offered by the Internet, as Vine, Facebook and other participative websites open new venues for big distributors and independents alike. Straddling practical and theoretical concerns and including case studies that take us from Nollywood to Peru, this book provides an accessible introduction to the key issues at stake for film marketing in a global era.
In Amicizia
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Eaten Alive!
From the 1970s to the 1990s, Italian moviemakers produced the goriest exploitation films ever made, using recurring plot devices of cannibalism and putrefied zombie flesh eaters. Eaten Alive! dissects this outrageous period, setting it within its cultural and cinematic context. With an introduction explaining the origins of the gruesome genre, the book charts every bloody step, from the renowned Pasolini, who employed cannibalism as a satirical metaphor, to shocking "documentaries" such as Cannibal Holocaust, an acknowledged influence on The Blair Witch Project. Informed, irreverent contributions from legends of the modern horror scene round out this fascinating book.
Dream, Death, and the Self
"Might this be a dream?" In this book, distinguished philosopher J. J. Valberg approaches the familiar question about dream and reality by seeking to identify its subject matter: what is it that would be the dream if "this" were a dream? It turns out to be a subject matter that contains the whole of the world, space, and time but which, like consciousness for Sartre, is nothing "in itself." This subject matter, the "personal horizon," lies at the heart of the main topics--the first person, the self, and the self in time--explored at length in the book. The personal horizon is, Valberg contends, the subject matter whose center each of us occupies, and which for each of us ceases with death. T...
Sight and Sound
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Recent Trends in Translation Studies
This volume offers a snapshot of current perspectives on translation studies within the specific historical and socio-cultural framework of Anglo-Italian relations. It addresses research questions relevant to English historical, literary, cultural and language studies, as well as empirical translation studies. The book is divided into four chapters, each covering a specific research area in the scholarly field of translation studies: namely, historiography, literary translation, specialized translation and multimodality. Each case study selected for this volume has been conducted with critical insight and methodological rigour, and makes a valuable contribution to scientific knowledge in the descriptive and applied branches of a discipline that, since its foundation nearly 50 years ago, has concerned itself with the description, theory and practice of translating and interpreting.
