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The Practice of Supply Chain Management: Where Theory and Application Converge
For over a decade, there has been an increasing interest in the use of supply chain methods to improve performance across the entire business enterprise. Numerous industries have recognized the importance of efficient supply chain integration, and, as a result, supply chain management has become a standard part of business practice. The Practice of Supply Chain Management: Where Theory and Application Converge is a must-have volume for users of supply chain management methods, supply chain management researchers, and students in supply chain management. The objective of the book is to provide an overview of this important practice-research cycle, and it is organized into three sections: Core Concepts and Practices; Emerging Supply Chain Practices; and Supply Chain in Action. The focus of the book is on supply chain practice, but supply chain practice that has been heavily influenced by supply chain research. It is this synergy between research and practice that continues to simulate new directions for research.
Predictable Magic
Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case? Their creators have seamlessly integrated corporate strategy with design. They don’t deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn’t. Predictable Magic presents a complete design process for making the “magic” happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aestheti...
How Transformative Innovations Shaped the Rise of Nations
Over the last 2,000 years, critical innovations have transformed small regions into global powers. But these powers have faded when they did not embrace the next big innovation. Gerard J. Tellis and Stav Rosenzweig argue that openness to new ideas and people, empowerment of individuals and competition are key drivers in the development and adoption of transformative innovations. These innovations, in turn, fuel economic growth, national dominance and global leadership. In How Transformative Innovations Shaped the Rise of Nations, Tellis and Rosenzweig examine the transformative qualities of concrete in Rome; swift equine warfare in Mongolia; critical navigational innovations in the golden ages of Chinese, Venetian, Portuguese and Dutch empires; the patent system and steam engine in Britain; and mass production in the United States of America.
Handbook of New Product Development Management
This text provides a comprehensive view of the challenges in managing the development of new products from well-known and leading contributors in the field.
Web 2.0: A Strategy Guide
Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places onli...
Transforming Your Go-to-market Strategy
"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing their own bottom line."--Jacket.
Innovation Equity
This text bridges the gap between what academics know and what innovation stakeholders- from managers, to investors, to analysts, to consumers-need to know about how new products and services are expected to perform in the marketplace.
Introduction to the Music Industry
Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level students in learning the fundamentals of the music business while discovering ways to shape the industry's future. Every chapter explores the inner workings of the music industry, using creative problem-solving exercises, and inspiring stories of actual music entrepreneurs. The textbook's companion website provides multimedia content, study guides, and an instructor's manual with lesson plans and suggestions for assessing students' work.
The Masters of Private Equity and Venture Capital
Ten Leading private investors share their secrets to maximum profitability In The Masters of Private Equity and Venture Capital, the pioneers of the industry share the investing and management wisdom they have gained by investing in and transforming their portfolio companies. Based on original interviews conducted by the authors, this book is filled with colorful stories on the subjects that most matter to the high-level investor, such as selecting and working with management, pioneering new markets, adding value through operational improvements, applying private equity principles to non-profits, and much more.
Marketing As Strategy
CEOs are more than frustrated by marketing's inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, although the function of marketing has lost ground, the importance of marketing as a mind-set--geared toward customer focus and market orientation--has gained momentum across the entire organization. This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line-oriented initiatives that can put marketing back on the CEO's agenda--and elevate its role in shaping the destiny of the firm.
