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Media Effects and Society
Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of t...
Communication Research Measures
The development of communication as a discipline has resulted in an explosion of scales tapping various aspects of interpersonal, mass, organizational, and instructional communication. This sourcebook brings together scales that measure a variety of important communication constructs. The scales presented are drawn from areas of interpersonal, mass, organizational, and instructional communication--areas in which the use of formal, quantitative scales is particularly well developed. Communication Research Measures reflects the recent important emphasis on developing and improving the measurement base of the communication discipline. It results in an equal amount of labor saved on the part of the scholars, students, and practitioners who find this book useful, and it contributes in a significant way to research efforts. Originally published by Guilford Press in 1994, now available from Routledge.
Staying Tuned
Staying Tuned: Contemporary Soap Opera Criticism examines serials. Broadcast first in 1926 on radio and since 1956 on television Monday through Friday 52 weeks a year, soap operas provide a clear promise to continue for as long as mass medicated entertainment exists. Over the last sixty years, billions have happily suffered along with the gallant men and women of the afternoon. A growing body of scholarly literature exists now to provide insights and suggest answers to the question of why so many continually return to the routine tragedies of daytime drama. Each of our chapters explores an aspect of soap opera which contributes to the endurance of the genre.
The Heart of Loneliness
Using the wisdom of the Jewish tradition to better understand and deal with the pain of loneliness in our lives and in the lives of those we love. Long description: Loneliness is pervasive in our society but is rarely addressed. It comes in many forms, from the loneliness of loss to that of sickness; from single life to marriage to divorce. In fact, even the most successful among us are not immune. Even achievement can be an avenue to loneliness. Through sensitivity, compassion and insight, this book provides the stories and tools we need to begin addressing loneliness in our lives and the lives of those we love. With masterful storytelling, Rabbi Marc Katz uses the pains of our ancestors to...
Advertising, Promotion, and New Media
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.
The Marketplace of Attention
How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. Although choices seems endless, public attention is not. How do digital media find the audiences they need in an era of infinite choice? In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and st...
Discourses on Nations and Identities
The third volume of the collected papers of the ICLA congress "The Many Languages of Comparative Literature" includes contributions that focus on the interplay between concepts of nation, national languages, and individual as well as collective identities. Because all literary communication happens within different kinds of power structures - linguistic, economic, political -, it often results in fascinating forms of hybridity. In the first of four thematic chapters, the papers investigate some of the ways in which discourses can establish modes of thinking, or how discourses are in turn controlled by active linguistic interventions, whether in the context of the patriarchy, war, colonialism...
Prophetically Incorrect
The Bible includes prophetic speech and at times the church and its representatives are called to speak prophetically. But in our media-saturated age when many claim to speak for God, how can we evaluate the avalanche of supposedly prophetic speech? What does it mean to truly be prophetic? And when Christians should speak prophetically, how can they do so in a biblical and effective way? Using vivid examples, this book offers clear guidelines for creating, critiquing, and consuming popular media, as well as practical suggestions for faithful communication. It also helps readers think critically about communication technology. The book includes a foreword by Quentin Schultze and a preface by Clifford Christians.
Esports in the Asia-Pacific
This is an edited book that fills a gap in knowledge by providing a comprehensive view of esports practice from the Asia and Pacific region. The volume looks at the development of esports through the interconnections between institutions, industries, players, and society, across the Asia-Pacific. Over the last two decades, the Asia-Pacific region has been central to the growth and development of esports. The value of this book lies in its ability to provide a view of esport from countries that are currently underrepresented in the literature such as Vietnam, Malaysia, Taiwan, Hong Kong, Singapore, Philippines and Australia while still integrating chapters looking at more well-researched coun...
Everybody Hurts
Have you ever been a fan of a show that was canceled abruptly or that killed off a beloved character unexpectedly? Or perhaps it was rebooted after a long absence and now you’re worried it won’t be as good as the original? Anyone who has ever followed entertainment closely knows firsthand that such transitions can be jarring. Indeed, for truly loyal fans, the loss can feel very real—even throwing their own identity into question. Examining how fans respond to and cope with transitions, endings, or resurrections in everything from band breakups (R.E.M.) to show cancellations (Hannibal) to closing down popular amusement park rides, this collection brings together an eclectic mix of schol...
