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Endüstri 4.0 Olgunluk Düzeyi Belirleme Araştırması: Biga Ticaret Ve Sanayi Odasına Kayıtlı İmalat İşletmeleri Üzerine Uygulama
Endüstri 4.0 Olgunluk Düzeyi Belirleme Araştırması: Biga Ticaret Ve Sanayi Odasına Kayıtlı İmalat İşletmeleri Üzerine Uygulama, Livre de Lyon
Experiential Marketing
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketi...
User Interface Design and Evaluation
User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes established HCI topics—for example, visibility, affordance, feedback, metaphors, mental models, and the like—combined with practical guidelines for contemporary designs and current trends, which makes for a winning combination. It provides a clear presentation of ideas, illustrations of concepts,...
Handbook of Dermoscopy
The rise in popularity of dermoscopy has meant that more and more practitioners need a ready reference to consult in a clinical setting where larger atlases are less practical. The Handbook of Dermoscopy features a wealth of photographs, checklists, and algorithms to assist in spot diagnoses. Coverage includes melanocytic lesions, seborrheic kerato
Resurgent Islam and America
Will America wake up to the threat of radical Islam in time? Join Goldmann in a thoughtful analysis of Resurgent Islam's continued war against America. He will explore issues such as: [We need to treat terrorists as soldiers in a war and not criminals. [The Quran says that Jews start wars and are the greatest enemies of Islam. [President Ahmadinejad of Iran, believes the destruction of Israel will trigger the appearance of the Mahdi and that he has a personal role in bringing this to pass. [Both Muslims and Christians teach that Jesus is coming again. They embrace varying views of his coming. His extensive experience in the Muslim world, his intensive study of their society and faith, and hi...
The Book of Dede Korkut
The Book of Dede Korkut is a collection of twelve stories set in the heroic age of the Oghuz Turks, a nomadic tribe who had journeyed westwards through Central Asia from the ninth century onwards. The stories are peopled by characters as bizarre as they are unforgettable: Crazy Karchar, whose unpredictability requires an army of fleas to manage it; Kazan, who cheerfully pretends to necrophilia in order to escape from prison; the monster Goggle-eye; and the heroine Chichek, who shoots, races on horseback and wrestles her lover. Geoffrey Lewis's classic translation retains the odd and oddly appealing style of the stories, with their mixture of the colloquial, the poetic and the dignified, and magnificently conveys the way in which they bring to life a wild society and its inhabitants. This edition also includes an introduction, a map and explanatory notes.
History of Mehmed the Conqueror
Five hundred years ago the great walled city of Constantinople fell under the relentless siege of the Ottoman Turks led by Sultan Mehmed II, Mehmed the Conqueror. Kristovoulos, one of the vanquished Greeks, later entered into the service of the Conqueror and began to write a history of the Sultan's life, starting with the year 1451, the beginning of Mehmed's 31-year reign. Death apparently prevented Kritovoulos from completing his account, but the manuscript covering the first seventeen years has been preserved and this exciting chronicle is here translated into English for the first time. Charles T. Riggs, who died in February 1953 at Robert College in modern Istanbul, was a missionary in t...
Influencer Marketing
For those involved in marketing and sales, this book offers essential analysis of how to identify who has influence, how they apply it, and how marketers can turn it to their advantage. This work is one of the first books to give an overview of one of the fastest growing marketing techniques to have emerged in the last ten years.
International Consumer Behavior in the 21st Century
Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
