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Endüstri 4.0 Olgunluk Düzeyi Belirleme Araştırması: Biga Ticaret Ve Sanayi Odasına Kayıtlı İmalat İşletmeleri Üzerine Uygulama
Endüstri 4.0 Olgunluk Düzeyi Belirleme Araştırması: Biga Ticaret Ve Sanayi Odasına Kayıtlı İmalat İşletmeleri Üzerine Uygulama, Livre de Lyon
Dijital Çağda Pazarlama İletişimi
"Dijital Çağda Pazarlama İletişimi" isimli bu kitap, dijitalleşme ile pazarlama ve pazarlama iletişimi sürecinde yaşanan değişimleri ve bu alanlarda ortaya çıkan yeni eğilimlere yönelik kapsamlı bilgileri içermektedir. Dijitalleşmenin vazgeçilmez bir şekilde günlük yaşam pratikleri içinde bir dönüşüm yaratması, pazarlama sürecinde de bu dönüşümün göz ardı edilemez bir hâle gelmesine neden olmuştur. E-ticaret, e-pazarlama ve mobil ticaret uygulamalarının markalar açısından stratejik olarak önem kazanması ve bu alanlarda yeni eğilimlere her geçen gün yenilerinin eklenmesi, bu konulara yönelik çalışmaların yapılmasını da gerekli kılmaktad...
User Interface Design and Evaluation
User Interface Design and Evaluation provides an overview of the user-centered design field. It illustrates the benefits of a user-centered approach to the design of software, computer systems, and websites. The book provides clear and practical discussions of requirements gathering, developing interaction design from user requirements, and user interface evaluation. The book's coverage includes established HCI topics—for example, visibility, affordance, feedback, metaphors, mental models, and the like—combined with practical guidelines for contemporary designs and current trends, which makes for a winning combination. It provides a clear presentation of ideas, illustrations of concepts,...
The Book of Dede Korkut
The Book of Dede Korkut is a collection of twelve stories set in the heroic age of the Oghuz Turks, a nomadic tribe who had journeyed westwards through Central Asia from the ninth century onwards. The stories are peopled by characters as bizarre as they are unforgettable: Crazy Karchar, whose unpredictability requires an army of fleas to manage it; Kazan, who cheerfully pretends to necrophilia in order to escape from prison; the monster Goggle-eye; and the heroine Chichek, who shoots, races on horseback and wrestles her lover. Geoffrey Lewis's classic translation retains the odd and oddly appealing style of the stories, with their mixture of the colloquial, the poetic and the dignified, and magnificently conveys the way in which they bring to life a wild society and its inhabitants. This edition also includes an introduction, a map and explanatory notes.
Handbook of Dermoscopy
The rise in popularity of dermoscopy has meant that more and more practitioners need a ready reference to consult in a clinical setting where larger atlases are less practical. The Handbook of Dermoscopy features a wealth of photographs, checklists, and algorithms to assist in spot diagnoses. Coverage includes melanocytic lesions, seborrheic kerato
The Artful Baker
More than 100 extraordinary desserts—with photos and meticulous instructions—by the creator of the internationally acclaimed blog Cafe Fernando: “Superb.” —David Lebovitz, bestselling author of My Paris Kitchen Written, styled, photographed, and designed by Cenk Sönmezsoy, The Artful Baker shares the inspiring story of a passionate home baker, beginning with his years after graduate school in San Francisco and showcasing the fruits of a baking obsession he cultivated after returning home to Istanbul. Sönmezsoy’s stories and uniquely styled images, together with his original creations and fresh take on traditional recipes, offer a window into the life of this luminary artist. Th...
Social Media Entertainment
Winner, 2020 Outstanding Book Award, given by the International Communication Association Honorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet Researchers How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content...
The Folktale
As interest in folklore increases, the folktale acquires greater significance for students and teachers of literature. The material is massive and scattered; thus, few students or teachers have accessibility to other than small segments or singular tales or material they find buried in archives. Stith Thompson has divided his book into four sections which permit both the novice and the teacher to examine oral tradition and its manifestation in folklore. The introductory section discusses the nature and forms of the folktale. A comprehensive second part traces the folktale geographically from Ireland to India, giving culturally diverse examples of the forms presented in the first part. The examples are followed by the analysis of several themes in such tales from North American Indian cultures. The concluding section treats theories of the folktale, the collection and classification of folk narrative, and then analyzes the living folklore process. This work will appeal to students of the sociology of literature, professors of comparative literature, and general readers interested in folklore.
Current Debates in History & Politics
As the outcome of the sixth international congress, the papers in this volume cover a wide range of topics related to the main theme of the conference, titled “Current Debates in Social Sciences”, and basically focus on politics and history. In this context, the articles in the book draw attention to the different aspects of history and politics such as the transition period from the Ottoman Empire to the Turkish Republic, theoretical discussions in politics, history and arts, and the issues regarding neo-liberalism, migration, citizenship and communication. Even though most of the papers deal with the issues regarding Turkey, there are also studies on ancient Anatolia, the Medieval Muslim Dynasties, the Mughal period, the Ottomans and Tsarist Russia. We believe that these studies would contribute to the development of debates in social sciences and encourage interdisciplinary approaches.
