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Disasters by Design
Disasters by Design provides an alternative and sustainable way to view, study, and manage hazards in the United States that would result in disaster-resilient communities, higher environmental quality, inter- and intragenerational equity, economic sustainability, and improved quality of life. This volume provides an overview of what is known about natural hazards, disasters, recovery, and mitigation, how research findings have been translated into policies and programs; and a sustainable hazard mitigation research agenda. Also provided is an examination of past disaster losses and hazards management over the past 20 years, including factorsâ€"demographic, climate, socialâ€"that influence loss. This volume summarizes and sets the stage for the more detailed books in the series.
Facing the Unexpected
Facing the Unexpected presents the wealth of information derived from disasters around the world over the past 25 years. The authors explore how these findings can improve disaster programs, identify remaining research needs, and discuss disaster within the broader context of sustainable development. How do different people think about disaster? Are we more likely to panic or to respond with altruism? Why are 110 people killed in a Valujet crash considered disaster victims while the 50,000 killed annually in traffic accidents in the U.S. are not? At the crossroads of social, cultural, and economic factors, this book examines these and other compelling questions. The authors review the influences that shape the U.S. governmental system for disaster planning and response, the effectiveness of local emergency agencies, and the level of professionalism in the field. They also compare technological versus natural disaster and examine the impact of technology on disaster programs.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Resilience Engineering Perspectives, Volume 2
Preparation and Restoration is the second volume of Resilience Engineering Perspectives within the Ashgate Studies in Resilience Engineering series. In four sections, it broadens participation of the field to include policy and organization studies, and articulates aspects of resilience beyond initial definitions: - Policy and Organization explores public policy and organizational aspects of resilience and how they aid or inhibit preparation and restoration - Models and Measures addresses thoughts on ways to measure resilience and model systems to detect desirable, and undesirable, results - Elements and Traits examines features of systems and how they affect the ability to prepare for and r...
Rebuilding Sustainable Communities after Disasters in China, Japan and Beyond
This volume examines lessons learned in reducing the impact of disasters on communities in China, Japan and other countries world-wide. Asia is the most disaster-prone continent. The 2012 data on natural disasters in 28 Asian countries, released by the United Nations Office for Disaster Risk Reduction and the Belgian-based Centre for Research on the Epidemiology of Disasters on December 11th, 2012 showed that, from 1950 to 2011, nine out of ten people affected by disasters globally were in Asia; that of the top five disasters that created the most damage in 2012, three were in China; that China led the list of most disasters in 2012; and, that China was the only “multi-hazard”-prone coun...
Terrorism and Communication
Based on the premise that terrorism is essentially a message, Terrorism and Communication: A Critical Introduction examines terrorism from a communication perspective—making it the first text to offer a complete picture of the role of communication in terrorist activity. Through the extensive examination of state-of-the-art research on terrorism as well as recent case studies and speech excerpts, communication and terrorism scholar Jonathan Matusitz explores the ways that terrorists communicate messages through actions and discourse. Using a multifaceted approach, he draws valuable insights from relevant disciplines, including mass communication, political communication, and visual communication, as he illustrates the key role that media outlets play in communicating terrorists' objectives and examines the role of global communication channels in both spreading and combating terrorism. This is an essential introduction to understanding what terrorism is, how it functions primarily through communication, how we talk about it, and how we prevent it.
You Don't Know JS Yet
It seems like there's never been as much widespread desire before to learn JS. But with a million blogs, books, and videos out there, just where do you start?The worldwide best selling "You Don't Know JS" book series is back for a 2nd edition: "You Don't Know JS Yet". All 6 books are brand new, rewritten to cover all sides of JS for 2020 and beyond."Get Started" prepares you for the journey ahead, first surveying the language then detailing how the rest of the You Don't Know JS Yet book series guides you to knowing JS more deeply.
Documenting Aftermath
An examination of how changing public information infrastructures shaped people's experience of earthquakes in Northern California in 1868, 1906, and 1989. When an earthquake happens in California today, residents may look to the United States Geological Survey for online maps that show the quake's epicenter, turn to Twitter for government bulletins and the latest news, check Facebook for updates from friends and family, and count on help from the Federal Emergency Management Agency (FEMA). One hundred and fifty years ago, however, FEMA and other government agencies did not exist, and information came by telegraph and newspaper. In Documenting Aftermath, Megan Finn explores changing public i...
