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Willingness to Use Functional Breads
The present study focused on the role of the Health Belief Model (HBM) in predicting willingness to use functional breads, across four European countries: UK (N = 552), Italy (N = 504), Germany (N = 525) and Finland (N = 513). The behavioural evaluation components of the HBM (the perceived benefits and barriers conceptualized respectively as perceived healthiness and pleasantness) and the health motivation component were good predictors of willingness to use functional breads whereas threat perception components (perceived susceptibility and perceived anticipated severity) failed as predictors. This result was common in all four countries and across products. The role of 'cue to action' was ...
Communicating the Benefits of Wholegrain and Functional Grain Products to European Consumers
In order to increase the consumption of wholegrain products or grain products with functional properties, it is important to understand consumer beliefs about such products and the impact of health claims. In a series of consumer studies several differences were found between countries. While consumers in Finland, Italy and the UK saw wholegrain products as having positive attributes, those in Finland had more negative beliefs about refined grain products. Health claims and wholegrain labels increased perceived healthiness but had a less positive impact on likelihood of buying, and in Italy both health claims and wholegrain labels even decreased the likelihood of buying.
Do We Know What We Are Doing? Reflections on Learning, Knowledge, Economics, Community and Sustainability
The discourse of education for sustainability has been severely limited by the fact that it largely refuses to acknowledge important insights from other fields of learning and knowledge. This reluctance to engage with central insights regarding how the world and, more specifically, how human interactions with both the human and non-human world work, ensures that it has remained a largely self-centred discourse. It is tangled up with reflections on education without contextualising them in the...
Food Waste in Private Households in Germany : Analysis of Findings of a Representative Survey Conducted by GfK SE in 2016/2017
From July 2016 to June 2017, the market research company GfK SE introduced the first representative diary study on food waste in German private households. Almost 7,000 households recorded and reported about their handling of food waste (FW) over a period of 14 days each. The study distinguished between avoidable and unavoidable FW and leftovers. The present report introduces the methodology and the findings of that study and also provides comments and recommendations by Thünen Institute (German Federal Research Institute for Rural Areas, Forestry and Fisheries) for future replications from a scientific point of view. The GfK study provides many new insights into how FW is handled in privat...
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