Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Çalışan Adanmışlığı (Employee Engagement)
Küreselleşme, iletişim, bilişim teknolojisinde meydana gelen hızlı değişiklikler ve müşteri beklentilerinin karmaşık bir hal alması gibi nedenlerden dolayı şirketlerin rekabet üstünlüğü elde edebilmeleri ve sürdürülebilirliğini sağlayabilmeleri her geçen gün zorlaşmaktadır. Bu durum şirketlerin adanmış çalışanlara olan ihtiyacını artırmaktadır. Çünkü adanmış çalışanlar işlerini iyi yapabilmek için çok çalışmakta, şirkete karşı güçlü duygusal bağ hissetmekte, daha iyi hizmet ve müşteri odaklı olmakta, çalışma arkadaşları ile uyum içinde çalışmakta, şirketin başarısına katkı sağlamak için kendi istekleri doğrultusu...
Current Perspectives on Consumer Psychology
Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.
The Social Media Marketing Book
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campai...
The B2B Social Media Book
Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B...
Multiple Correspondence Analysis and Related Methods
As a generalization of simple correspondence analysis, multiple correspondence analysis (MCA) is a powerful technique for handling larger, more complex datasets, including the high-dimensional categorical data often encountered in the social sciences, marketing, health economics, and biomedical research. Until now, however, the literature on the su
