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Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Communication and Applied Technologies
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2022), jointly organized by the Universidad del Rosario (Bogotá, Colombia) and the Universidad Politécnica Salesiana (Cuenca, Ecuador), and as collaborators at the University of Vigo (Galicia, Spain), the University of Santiago de Compostela-Political Research Team (Galicia, Spain), and the Network of Communication Researchers of Ecuador (RICE), during August, 31–September 2, 2022. It covers recent advances in the field of digital communication and processes, digital social media, software, big data, data mining, and intelligent systems.
Innovation and Resource Management Strategies for Startups Development
In business, success hinges not only on individual performance but on the vitality of the broader ecosystem in which a company operates. However, crafting a thriving ecosystem alone is not enough to ensure success. Equally vital is the ability to manage relationships within this ecosystem effectively, harnessing its potential to enhance overall performance. Moreover, startups face the daunting challenge of scalability, a pivotal factor in long-term sustainability. Yet, achieving scalability often proves elusive due to complexities in resource management and ecosystem development. Innovation and Resource Management Strategies for Startups Development is a comprehensive solution to the pressin...
Frameworks for Sustainable Development Goals to Manage Economic, Social, and Environmental Shocks and Disasters
In the post-COVID-19 era, it is essential to adhere to an international framework for sustainable development goals (SDGs), which requires the management of the economic, social, and environmental shocks and disasters. While many have suffered across the world from the COVID-19 pandemic, these SDGs work to ensure healthy lives and promote well-being for all ages, as well as inclusive and sustainable economic growth. Frameworks for Sustainable Development Goals to Manage Economic, Social, and Environmental Shocks and Disasters provides an updated view of the newest trends, novel practices, and latest tendencies concerning the benefits, advantages, opportunities, and challenges of building an internationally successful framework for SDGs. Covering topics such as business longevity, green innovation, and vaccination willingness, this premier reference source is an excellent resource for government officials, business leaders and executives, human resource managers, economists, sociologists, students and faculty of higher education, librarians, researchers, and academicians.
COVID-19 Pandemic Impact on New Economy Development and Societal Change
Globalization and technological advances have the immense power to create a new economy, address sustainability concerns, and facilitate societal changes. In addition, the COVID-19 pandemic has led to notable modifications in the world economy and society that require adjustments to business models, as well as our way of life. It is critical to understand these new models in our changing society for businesses to not only survive, but to thrive. COVID-19 Pandemic Impact on New Economy Development and Societal Change provides an updated view of the newest trends, novel practices, and latest tendencies concerning the manner of shaping the new economy and accelerating societal change, demonstrating the crucial importance of rethinking the world’s models, priorities, and strategies while seeking a more responsible path for humanity. Covering topics such as tourism and salesmanship skills, this publication is ideal for academicians, researchers, scientists, scholars, practitioners, industry professionals, consultants, instructors, and students.
Impact of Infodemic on Organizational Performance
COVID-19 is not the only global challenge that the world is facing these days. The infodemic, based on the pandemic (COVID-19), is another serious challenge for the world at this time. Each flare-up is joined with a large volume of data and information; however, this data can be based on deception, gossip, rumors, and more. Misinformation not only impacts the human body negatively but also impacts mental health. The infodemic has an impact on human health and professional performance, but also leaks into business organizations in terms of financial matters, employees' psychological and physical health, employee performance, and the organization’s performance. The misinformation regarding h...
Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals
The realm of sustainable development focuses on the ability to meet the demands of the present, while not compromising the demands of the future. The knowledge of balancing sustainable development goals with high performance is essential. Even more essential is sharing the practices and accomplishments within sustainable development so that it may be spread throughout many organizations and societal functions. The Handbook of Research on Novel Practices and Current Successes in Achieving the Sustainable Development Goals provides valuable insights, challenges, and practices to highlight the key determinants in achieving the Sustainable Development Goals. This book presents a complex and thor...
Handbook of Research on War Policies, Strategies, and Cyber Wars
In the new world order, conflicts between countries are increasing. Fluctuations in the economy and imbalances in the distribution of scarce resources to developing countries can result in wars. The effect of the recent COVID-19 pandemic and economic crisis has caused changes in the strategies and policies of countries. Technological changes and developments have also triggered cyber wars. Despite this, many countries prefer to fight on the field. The damage to the international economy of wars, which kills civilians and causes serious damage to developing countries, is a current issue. The Handbook of Research on War Policies, Strategies, and Cyber Wars examines the factors that lead to war and the damages caused by war strategies and policies. It is a guide for future generations to develop constructive policies and strategies for living in a peaceful world. Covering topics such as geopolitical consequences, civil liberty, and terrorism, this major reference work is a dynamic resource for policymakers, strategists, government officials, politicians, sociologists, students and educators of higher education, librarians, researchers, and academicians.
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A Modern Guide to Knowledge
Outlining an integrative theory of knowledge, Francisco Javier Carrillo explores how to understand the underlying behavioural basis of the knowledge economy and society. Chapters highlight the notion that unless a knowledge-based value creation and distribution paradigm is globally adopted, the possibilities for integration between a sustainable biosphere and a viable economy are small.
