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Eurasian Business and Economics Perspectives
EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation. This is the 26th volume of the Eurasian Studies in Business and Economics (EBES’s official proceeding series), which includes selected papers from the 38th EBES Conference which took place in Warsaw. The conference was organized in hybrid mode with both online and in-person presentations at the Faculty of Economics Sciences, the University of Warsaw in Warsaw, Poland, on January 12-14, 2022. At the conference, 197 papers by 439 colleagues from 50 countries were presented. Both theoretical and empirical papers in this volume cover diverse areas of business, economics, and finance from many different regions.
Business Intelligence
Business Intelligence (BI) promises an organization the capability of collecting and analyzing internal and external data to generate knowledge and value, providing decision support at the strategic, tactical, and operational levels. Business Intelligence is now impacted by the Big Data phenomena and the evolution of society and users, and needs to take into account high-level semantics, reasoning about unstructured and structured data, and to provide a simplified access and better understanding of diverse BI tools accessible trough mobile devices. In particular, BI applications must cope with additional heterogeneous (often Web-based) sources, e.g., from social networks, blogs, competitorsâ...
Advancing Cancer Education and Healthy Living in Our Communities
Over half the deaths from disease in the world are now due to just four chronic conditions – diabetes, lung diseases, some cancers and heart disease. Health and education are inextricably linked. Developing and delivering effective, scalable and sustainable education programs which lead to real behavioral change would influence some of the common risk factors for these diseases, such as smoking, poor diet and lack of physical activity. This book contains selected papers from the St. Jude Cure4Kids Global Summit, held in June, 2011 at St. Jude Children's Research Hospital in Memphis, Tennessee, USA. The aim of this three-day conference was to improve health and science education in classroo...
The Cambridge Handbook of Cyber Behavior
This handbook covers current research in the science of cyber behavior. Written by international scholars from a wide range of disciplines, the chapters focus on four fundamental elements of cyber behavior: users, technologies, activities, and effects. It is the ideal overview of the field for researchers, scholars, and students alike.
Multimedia In Education: Adaptive Learning And Testing
In this book, we review many examples of multimedia item types for testing. We also outline how games can be used to test physics concepts — discuss designing chemistry item types with interactive graphics; study how culture-specific linguistics can help inner-city kids and new immigrants learn better; suggest approaches for automatically adjusting difficulty level in interactive graphics-based questions; and propose strategies for giving partial marks for incorrect answers. We also study how to test different cognitive skills, such as music, using multimedia interfaces and also evaluate the effectiveness of our model. Methods for estimating difficulty levels of mathematical item types using Item Response Theory (IRT) will be discussed. Examples of item shells for human computer interaction and cell phones will be shown.
Marcas sonrientes
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
The Flu Pandemic of 1918-1919
Within the framework of a global political and sanitarian crisis that broke out in March 2020, this book proposes a new contemporary look at the great pandemic of the 20th century, the Spanish flu of 1918-1919. Based on its impact in Spain, the book offers a comparative and transatlantic perspective focused on the political and cultural impact of the pandemic in Europe and Latin America. The book focuses on three aspects: the overwhelming presence of influenza between 1918 and 1920, its oblivion and its political and cultural traces in the interwar decades and even more, and its reappearance in the face of the COVID-19. These three aspects are interconnected through a comparative analysis of the crisis of liberalism and democracy of the 1920s and 1930s and the current populist wave that is affecting the world. As such, this book is of great value to those interested in social and medical history across Europe and Latin America through offering a fresh outlook on the effects of the pandemic of the 20th century in the wake of the COVID pandemic that swept across the world.
The Emergence of Modern Hospital Management and Organisation in the World 1880s-1930s
The Emergence of Modern Hospital Management and Organisation in the World 1880s-1930s analyzes core themes from a business history perspective to reach a new understanding about the history of modern large scale healthcare institutions, from the United States to China, with particular attention to Spain.
The Routledge Companion to the Makers of Global Business
The Routledge Companion to the Makers of Global Business draws together a wide array of state-of-the-art research on multinational enterprises. The volume aims to deepen our historical understanding of how firms and entrepreneurs contributed to transformative processes of globalization. This book explores how global business facilitated the mechanisms of cross-border interactions that affected individuals, organizations, industries, national economies and international relations. The 37 chapters span the Middle Ages to the present day, analyzing the emergence of institutions and actors alongside key contextual factors for global business development. Contributors examine business as a centra...
