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Marketing cultural:
Na tentativa de se destacarem em um mercado ultracompetitivo, diversas empresas têm recorrido ao marketing cultural, que engloba estratégias e ações para promover marcas e seus produtos em eventos culturais, obtendo, dessa maneira, lucros altos, novos clientes e uma imagem positiva na sociedade. Essa prática também proporciona ao grande público o acesso a bens culturais por vezes pouco reconhecidos e, apesar de seus benefícios, ainda é pouco difundida no mercado.Nesse sentido, esta obra visa introduzir o leitor ao marketing cultural, apresentando suas ferramentas, seus ganhos e as dificuldades que encerra. Para tanto, explora tópicos como leis e sistemas de financiamento cultural, análise do comportamento do consumidor, responsabilidade social corporativa e processo de construção e aprovação de projetos culturais.
Stella Manhattan
In Brazil, after a homosexual sex scandal, Eduardo da Costa e Silva, is packed off to a job in the Brazilian consulate in Manhattan. The novel chronicles his adventures in New York and the unsuccessful attempt by Brazilian revolutionaries to convert him to their cause.
Indigo Or, Mapping the Waters
Inspired by "The Tempest", the novelist rewrites the drama of Ariel, Caliban and Sycorax in a Caribbean setting. She explores the colonial conflicts of an imaginary island over three centuries, using myths and fairytales to tell the story of the Everard family. The author's previous novel "The Lost Father" was Regional Winner of the Commonwealth Writers' Prize.
Active Shooter Response Training
Active Shooter Response Training: Lone Wolf to Coordinated Attack, 2nd Edition, provides expanded and updated training for police and security officers who must respond to an active shooter situation. This manual addresses all facets of preparation and response, from complex logistical organization to collective and individual tactics, as well as special units or special skills tasks. Based on time-tested military training doctrine, the program described here offers a template for agencies of all sizes to offer training that effectively utilizes officers' available time. Hyderkhan and his expert contributors cover all aspects of the active shooter response (ASR) mission, from risk analysis t...
The Bakhtin Circle
The Russian philosopher and cultural theorist Mikhail Bakhtin has traditionally been seen as the leading figure in the group of intellectuals known as the Bakhtin Circle. The writings of other members of the Circle are considered much less important than his work, while Bakhtin's achievement has been exaggerated in proportion to the downgrading of the thinkers with whom he associated in the 1920s. This volume, which includes new translations and studies of the work of the most important members of the Circle, sets out to correct the distortions in the established representations of its activity. The original contributions to literary and linguistic theory made by Valentin Voloshinov and Pavel Medvedev (but frequently credited to Bakhtin) are assessed, and the distinctiveness of their approaches is highlighted.
Teeth Under the Sun
A modern-day Don Quixote and an exile in his own hometown, the protagonist of Teeth Under the Sun is kept from writing by a conspiracy (real? imagined?) designed to prevent him from revealing the truth about the town's strange status quo and violent past.In a place where people have abandoned their houses for tiny apartments in the confines of new high-rises, the narrator walks the almost empty streets, remembering better times and meeting figures from his past: his ex-wife, his son, writers, friends, and revolutionaries. And all of this is interspersed with his memories of the movies Fact and fiction, past and present, all meet in this story of the narrator's attempts to engage more fully with a modern world forcing him into isolation.
