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Big Little Legends: How Everyday Leaders Build Irresistible Brands
Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished e...
Big Little Legends: How Everyday Leaders Build Irresistible Brands
Without Magic, It's Just Marketing Ever wonder why among 35,000 masterworks in the Louvre, just one comparatively unremarkable, 30-by-21-inch painting is perpetually surrounded by tourists, all jostling to take a selfie and share their experience? In Big Little Legends, you'll discover timeless secrets such as the Mona Lisa Effect-an invisible force that flips the dynamics for certain brands, attracting the customer to them. Magically, they become irresistible. But here's the secret: it's not magic. In a wild, rollicking journey through brands in many sectors, brand strategist and history maven Gair Maxwell explores real-life stories of otherwise ordinary, everyday leaders who accomplished e...
Business Legends
The Golden age of Indian industry, as it now seems in retrospect, lasted from 1951 to "62. and industrialists of the lime were not afraid to think ahead and plan big. Among the entrepreneurs who led this Industrial resurgence, four were particularly outstanding, G.D. Birla, Walchand Hirachand, Kasturbhai Lalbhai and, J.R.D. Tata. Gita Piramal, author of the acclaimed Business Maharajas, sensitively recreates the Lives and Times of these four titans of industry. She draws upon hitherto untapped sources of information to Sketch her profiles, making htis perhaps the closest Look at these legends this fair. Thought provoking and incisive. Business Legends is a compelling Account of ambition and achievement.
Businesswise - Words of Wisdom for Small Businesses with Big Ambitions
A collaboration among more than 20 business experts, this book looks at the whole process of setting up a new business with success in mind. A wide range of topics is covered, including business set up and vision, marketing, selling, finance, working in and managing teams, working from home and beating procrastination, networking internationally, and collaboration.
Fortune Telling for Fun and Profit
Reveals the mysteries of interpreting the signs and omens through arts such as palmistry, numerology, dream interpretation, and playing the Ouija board
Secrets of Selling from Real Estate Masters
Whether you want to learn everything about selling real estate or simply give your present sales techniques a personal tune up, the time-proven methods in the book make it easy for you. 'Secrets of Selling from the Masters' is presented in seventeen educational, motivational and easily mastered lessons. You are taken under the wing of a mentor who has a natural gift for selling that comes through on every page. Terry Weaver learned his selling techniques the hard way, but you can sidestep the hard knocks by learning and applying his techniques. You'll get lots of help in evaluating clients and their motivations, in how to use the art of questioning and listening in order to diminish the client's resistance to making a decision, and how to overcome objections. If you are in sales, this book will strengthen your skills. If you are just considering making real estate sales your career, the master sales trainer will get you started right.
Is My Bow Too Big?
Its not always the case that telling your own story is more truthful, or more personal, than having someone else tell it. We dont always see ourselves accurately, and we tend to hide our own shame. Victoria Jacksons Is My bow Too Big? is a rare example of autobiography the way it could benuanced, intimate, poignant, and compelling.Ever wonder: Whats it like working on Saturday Night Live? Whats it like to be a Baptist virgin hanging out in the Playboy mansion? Whats it like to be a conservative in Hollywood? How did Victoria Jackson go from being a limber airhead on SNL to Tea Party Princess?No one knows more about what its like to be Victoria Jackson in all the various roles she has played than Victoria Jackson herself. And in this book, she doesnt hold the reader at a safe distance. She doesnt just tell you about her lifeshe invites you inside it.
Shedding the Corporate Bitch
"Shedding the Corporate Bitch" provides an honest and hard look at the pros and cons of manning-up in the workplace, and provides tips and lessons of how women can avoid those same mistakes to realize the riches in life they desire.
Marxism, Colonialism, and Cricket
Widely regarded as one of the most important and influential sports books of all time, C. L. R. James's Beyond a Boundary is—among other things—a pioneering study of popular culture, an analysis of resistance to empire and racism, and a personal reflection on the history of colonialism and its effects in the Caribbean. More than fifty years after the publication of James's classic text, the contributors to Marxism, Colonialism, and Cricket investigate Beyond a Boundary's production and reception and its implication for debates about sports, gender, aesthetics, race, popular culture, politics, imperialism, and English and Caribbean identity. Including a previously unseen first draft of Be...
