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Principles of Marketing
This best-selling annual guide, with its distinctive style, honest commentary and comprehensive coverage, is perfect for island veterans and novice hoppers alike. Fully updated to provide the most complete guide to the Greek Islands including candid boat write-ups, timetable and itinerary maps for each ferry, route maps for ferries to the major islands and ports and detailed town and port maps.
Marketing
How do we get you moving? By placing you–the customer–in the driver’s seat. Marketing introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy. Fasten your seatbelt. Your learning journey starts here! www.prenhall.com/kotler
Principles of Marketing
The book presents fundamental marketing information in a comprehensive format, including coverage on sustainability and a focus on marketing in the challenging economic climate of the 2010s.
Marketing
This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value--creating it and capturing it--drives every effective marketing strategy.
Marketing
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