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Sua Marca Pessoal
Na era do protagonismo cada indivíduo tem a oportunidade de ser uma marca forte, reconhecida, desejada. No entanto, para muitos profissionais, desvendar e fortalecer sua Marca Pessoal pode ser um grande desafio. Muitas não sabem por onde começar. Por trás de cada profissional existe um indivíduo, portanto é inegável dizer sua Marca Pessoal já existe. Então, quando se trata de carreira, por que é tão difícil falar sobre nós mesmos? Através do Método FLY®, que já impactou milhares de pessoas, Giuliana Tranquilini e Susana Arbex nos convidam a descobrir nossos pontos fortes, desmistificar conceitos e refletir sobre como podemos ter sucesso através de uma Marca Pessoal autênti...
Ecossistema de Parceiros
As empresas que vão sobreviver e prosperar sabem alavancar seus negócios em ecossistema. É a partir desta visão que Juliana Tubino e Nara Vaz Guimarães apresentam aos leitores o caminho para ganhar mercado, eficiência e defensibilidade através de parceiros. Afinal, à medida em que a experiência do cliente evoluiu e os mais diversos mercados foram transformados por tecnologias emergentes, novos modelos de negócio e seus efeitos de rede rapidamente substituíram táticas tradicionais e fechadas. No livro, as autoras apresentam a metodologia Octo®, desenvolvida a partir de anos de experiência prática – e com resultados – implementando modelos de canais e parceiros em empresas d...
Evolving Parents
In this book, you will find that, no matter how challenging the relationship with your children is right now, there is still time to change your reality. Telma Abrahão addresses from the importance of self-knowledge to deal with children and having more emotional balance to a strategy to circumvent more challenging behaviors such as tantrums, difficulties in collaboration and lack of responsibility.She also travels back to the parents' childhood and shows how moments from the past can be repeated unconsciously and profoundly affect the way they educate their children, in addition to addressing themes that are fundamental to strengthen bonds of love and connection with children and pre-teens...
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage
Tribes
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader. Since it was first published, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin...
Gazzetta Ufficiale
None
Aaker on Branding
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principl...
From Individual to Empire
Ever wonder what makes household names like Oprah, Ellen, or Beyoncé so powerful? It’s all about influencer branding, and Laura Bull will tell you everything youneed to know. Bull spent ten years with Sony Music Entertainment, becoming one of the company's youngest executives and spearheading artist development and marketing for globally recognized brands. She is an expert who specializes in transforming entrepreneurs into viable brands and teaching what it takes to become a powerful "influencer." Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand” and your future. Bull marries positive psycho...
Mind Your Business
Want to start your own business, but not sure where to begin? Mind Your Business is the ONLY book that teaches you everything you need to know about how to build a successful business from scratch. From developing your brand to designing products to identifying your legal and tax needs, this comprehensive guide will take you through every step of the process and help you create a unique and customized roadmap for your business. Mind Your Business is for aspiring entrepreneurs who are driven, ambitious, creative, and determined to build a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio. From initial planning to...
Facing Your Giants
How long has your Goliath dominated your days and pilfered your peace? Like David, you know well the presence of Goliath. Your Goliath doesn’t carry a sword or shield; he brandishes blades of unemployment, abandonment, or depression. Your giant doesn’t parade up and down ancient hills; he prances through your office, your bedroom, your classroom. He brings bills you can’t pay, addictions you can’t resist, a past you can’t shake, and a future you can’t face. How long has your Goliath stalked you? Invaded your first thought of the morning and last worry of the night? David knows a little something about facing giants. The shepherd boy seemingly had little to offer against the nine-foot, nine-inch Goliath. You could read his story and wonder what God saw in him. Throughout his life, David fell as often as he stood, stumbled as often as he conquered. But for those who know the threat of a Goliath, David gives this reminder: Focus on Giants—You Stumble. Focus on God—Your Giants Tumble. Are you ready to face your giant? Let David’s story inspire you. The same God who helped him will help you. Extended study guide included.
