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Entrepreneurship for Rural Start-ups
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to...
Entrepreneurship
In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility; and The Role of Human Resource Management, Education and Gender in Entrepreneurship. Authors-contributors have submitted the results of their recent research and presented essential findings about the decision-making process of entrepreneurs in order to maintain their businesses competitive. The reader can get an i...
Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Firms in the Fashion Industry
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity
The field of strategic management is facing new challenges, as two phenomena, sustainability, and information and communication technologies, have altered the classic pillars of business strategy. These far-reaching changes require companies to make rapid adaptations in order to achieve optimal situations, which can no longer be developed as they did in the past. To help academics and managers understand the new fields of study and research within strategic management, Javier Martínez-Falcó, Assistant Professor at the University of Alicante, has written a groundbreaking book, New Perspectives and Possibilities in Strategic Management in the 21st Century: Between Tradition and Modernity. Th...
Molecular Cloning
The development of molecular cloning technology in the early 1970s created a revolution in the biological and biomedical sciences that extends to this day. The contributions in this book provide the reader with a perspective on how pervasive the applications of molecular cloning have become. The contributions are organized in sections based on application, and range from cancer biology and immunology to plant and evolutionary biology. The chapters also cover a wide range of technical approaches, such as positional cloning and cutting edge tools for recombinant protein expression. This book should appeal to many researchers, who should find its information useful for advancing their fields.
Innovation Research in Technology and Engineering Management
Philosophy may not seem to be an obvious source to discover methods for successful product innovation management. However, this book shows that systematic reflection on the nature of product innovation management, supported by insights from the philosophy of technology, can illuminate the innovation process in technology and engineering. Presenting methodological guidelines and philosophical reflections, this book guides readers through each phase of product innovation. At each step, ideas from the philosophy of technology are translated into practical guidelines for managing these processes. The book works through the philosophical perspectives on innovation, methods in innovation design and research, and the value and ethical implications of innovation. Bridging the gap between philosophical context and practical methodologies, this book will be highly valuable for postgraduate students and academics researching and teaching innovation and philosophy of technology.
Entrepreneurship and Work in the Gig Economy
The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness. Only firms that have succeeded in reorienting and quickly adapting to the emerging crisis have continued without interruption in their operations, thus demonstrating their flexibility and high level of resilience. Research shows that companies driving the gig economy celebrate the benefits: flexibility, additional income, freedom and other various opportunities for workers. They require entrepreneurial digital skills that improve their competitiveness and benefit ...
Creaciones audiovisuales actuales
El presente libro, Creaciones audiovisuales actuales, tiene como objetivo mostrar ante la Academia investigaciones originales en el ámbito de la docencia, innovación e investigación, aplicado principalmente a los campos de: Comunicación, Sociología, Tecnologías Audiovisuales y de la Comunicación. A tal fin, tres editoriales, Visión Libros (España), Media XXI (Portugal) y Journal of alternative perspectives in the social sciences (Estados Unidos) han decidido aunar esfuerzos y editar en tres idiomas los capítulos que ayudan a entender el nuevo panorama de la Comunicación y de las Aulas en el siglo XXI. Los siguientes capítulos constituyen los resultados de nuevos aportes dentro de...
Lenguajes y persuasión: Nuevas creaciones narrativas
El presente libro, Lenguajes y persuasión: nuevas creaciones narrativas, supone un avance en las investigaciones relacionadas con la comunicación persuasiva y los nuevos modelos de expresión de la misma. Si bien toda comunicación, en su esencia, es persuasiva, en los presentes trabajos se destaca esta seña de identidad especializada en el mundo de las Relaciones Públicas, la publicidad y lo audiovisual en su conjunto. Las aportaciones son variadas, destacando en todas ellas el carácter aglutinativo de la función social de la comunicación, y en muchas de ellas, el vasto campo de la creación de eventos como punto de atracción para la nueva mercadotecnia. Este repaso por las distinta...
