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Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to...
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to...
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
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(Spanish and English Edition) Abril de 1917, el matemático e intelectual Alejandro López del Castillo muere abaleado por un grupo de Texas Rangers. Las causas del asesinato son un misterio. Una muerte más en el tiempo de La Matanza. Casi ochenta años después del crimen, una niña de seis años, la hija del teniente de policía Ignacio José Malpica, hace un dibujo: Sobre una banda de Mbius camina un gato amenazado por una cruz, un cometa y una serpiente. ‘Salven al gato’ pide la niña. ¿Quién es el gato? April 1917, mathematician and intellectual Alejandro López del Castillo dies shot by a group of Texas Rangers. The causes of the murder are a mystery. One more death in the time of La Matanza. Almost eighty years after the crime, a six-year-old girl, the daughter of police lieutenant Ignacio José Malpica, makes a drawing: On a Möbius strip walks a cat threatened by a cross, a comet and a snake. ‘Save the cat’ begs the little girl. Who is the cat?