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Entrepreneurship for Rural Start-ups
Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to...
Innovation Research in Technology and Engineering Management
Philosophy may not seem to be an obvious source to discover methods for successful product innovation management. However, this book shows that systematic reflection on the nature of product innovation management, supported by insights from the philosophy of technology, can illuminate the innovation process in technology and engineering. Presenting methodological guidelines and philosophical reflections, this book guides readers through each phase of product innovation. At each step, ideas from the philosophy of technology are translated into practical guidelines for managing these processes. The book works through the philosophical perspectives on innovation, methods in innovation design and research, and the value and ethical implications of innovation. Bridging the gap between philosophical context and practical methodologies, this book will be highly valuable for postgraduate students and academics researching and teaching innovation and philosophy of technology.
Dreams of Development
Dreams of Development explores the relationship between higher education and Colombian national development by tracing the history of one of Colombia's most important institutions of higher education, the National School of Mines (Escuela Nacional de Minas) of Medellin. Murray addresses three questions: How did the Escuela form national elites, including politicians, businesspeople, and technocrats destined to play prominent roles in industry and government after 1900? To what extent have such elites shaped the development process? And finally, how has the Escuela's evolution reflected such changes in Colombian society as the rise of an urban middle sector and more active roles for women seeking the opportunities associated with an engineering degree? Murray's analysis of a single institution makes this book valuable both to Colombianists and to other scholars interested in the development of modern Latin American higher education. It also provides unique insight into the positivistic ideals and values that have shaped Colombian and other Latin American elites and dictated the destiny of their countries.
Metaphor in Communication, Science and Education
This collection of papers presents some recent trends in metaphor studies that propose new directions of research on the embodied cognition perspective. The overall volume, in particular, shows how the embodied cognition still remains a relevant approach in a multidisciplinary research on the communicative side of metaphors, by focusing on both comprehension processes in science as well as learning processes in education.
Entrepreneurship and Work in the Gig Economy
The crisis caused by COVID-19 poses a major challenge for the global economy and business. It has been a test for economic resilience, and how this crisis will affect business activities will be determined by their competitiveness. Only firms that have succeeded in reorienting and quickly adapting to the emerging crisis have continued without interruption in their operations, thus demonstrating their flexibility and high level of resilience. Research shows that companies driving the gig economy celebrate the benefits: flexibility, additional income, freedom and other various opportunities for workers. They require entrepreneurial digital skills that improve their competitiveness and benefit ...
