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This volume helps designers to recognize and identify typefaces seen and used on an everyday basis, and also provides assistance with the process of typeface selection. It highlights the essential characteristics of over 700 typeface specimens.
Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.
'Book Design' takes the reader through every aspect of the subject, from the components that make up a book, to understanding how books are commissioned and created, to the intricacies of grid construction and choosing a typeface.
Rookledge's International Handbook brings together for the first time in one convenient reference book, brief biographies of over 175 type designers. It provides a fascinating insight into the personalities behind most of the text type-faces used today, and to the circumstances surrounding their design. Starting with the first printed book -- Gutenberg's 42-Line Bible of 1455 -- all the major figures are covered -- designers, punch-cutters, teachers, and manufacturers -- and the story is brought up-to-date by including some of the younger designers, such as Neville Brody and Zuzana Licko as well as established designers like Matthew Carter and Adrian Frutiger. Preceding the alphabetical directory, a short essay outlines the main trends in type design, and two indexes -- by subject and by typeface -- and a glossary of technical terms, complete the work, making it a unique reference book for both professional and student. - Jacket.