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The Square and the Circle of the Indian Arts
The Square and the Circle of the Indian Arts is a major contribution in Indian art history. More than a book on the theories of arts, it has far-reaching implications for the way one thinks about the future of indology and art history. It provides a model to be emulated for inter-disciplinary research, not only between the arts but also the sciences and the arts. The book begins by re-examining the imagery of the Vedas and the Upanisads, highlighting some aspects of early speculative thought which influenced the enunciation of aesthetic theories, particularly of Bharata in the Natyasastra. The next chapter introduces a new methodology of analyzing the rituals (yajna) as laid down in the Yaju...
Biblioteka krakowska
None
How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be bu...
Biological Dosimetry
In October 1982, a small international symposium was held at the Gesellschaft fUr Strahlen- und Umweltforschung mbH (GSF) in Munich as a satellite meeting of the IX International Conference on Analytical Cytology. The symposium focussed on cytometric approaches to biological dosimetry, and was, to the best of our knowledge, the first meeting on this subject ever held. There was strong encouragement from the 75 attendees and from others to publish a proceedings of the symposium. Hence this book, containing 30 of the 36 presentations, has been assembled. Dosimetry, the accurate and systematic determination of doses, usually refers to grams of substance administered or rads of ionization or some such measure of exposure of a patient, a victim or an experimental system. The term also can be used to describe the quantity of an ultimate, active agent as delivered to the appropriate target material within a biological system. Thus, for mutagens, one can speak of DNA dosimetry, meaning the number of adducts produced in the DNA of target cells such as bone-mar row stem cells or spermatogonia.
Monitor polski
Includes legislation.
The Carpathians and Their Foreland
Accompanying CD-ROM contains ... "the full paper [version] for all 30 chapters as .pdf files."--Page 4 of cover.
Concepts of Capital
Borrowing terminology from the economic discipline‘specifically the concept of "capital" has led to an abundance of new terms in the social sciences: human capital, social capital, and cultural capital, to name the most prominent representatives on an ever-growing list. In this interdisciplinary transaction, the concept is borrowed and the original meaning extended until the new concepts often have nothing left in common with their initial referents.Here Jacek Tittenbrun offers a critical analysis of human, social, and cultural capital on the basis of their uses and misuses across a wide range of social sciences, simultaneously revealing the source of conceptual diffusion in the real world...
