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Hallmark
100 years that crafted an iconic American company A century ago, the Halls were a poverty-stricken family trying to make their way in a small Nebraska town. Today, they are a golden example of a family that has created a groundbreaking company. Hallmark: A Century of Caring is the inspirational story of an American dream brought to life through hard work, strong values, and a genuine care for both employees and customers. Beginning with a heartfelt introduction from famed poet Maya Angelou, the reader is taken on a journey that follows the Hall family from Norfolk, Nebraska, to Kansas City, Missouri, the eventual home of Hallmark. Through boom times, war times, and the Great Depression, the company grew and flourished, always with the belief that its products and services must enrich people's lives. One hundred years after Joyce Hall first stepped off of the train in Kansas City, Hallmark is poised and ready for the future. This book is an enduring salute to the company and a historic journal of a truly iconic American company.
The Hallmark Channel
Originally known as a brand for greeting cards, Hallmark has seen a surge in popularity since the early 2010s for its made-for-TV movies and television channels: the Hallmark Channel and its spinoffs, Hallmark Movie Channel (now Hallmark Movies & Mysteries) and Hallmark Drama. Hallmark's brand of comforting, often sentimental content includes standalone movies, period and contemporary television series, and mystery film series that center on strong, intuitive female leads. By creating reliable and consistent content, Hallmark offers people a calming retreat from the real world. This collection of new essays strives to fill the void in academic attention surrounding Hallmark. From the plethora of Christmas movies that are released each year to the successful faith-based scripted programming and popular cozy mysteries that air every week, there is a wealth of material to be explored. Specifically, this book explores the network's problematic relationship with race, the dominance of Christianity and heteronormativity, the significance placed on nostalgia, and the hiring and re-hiring of a group of women who thrived as child stars.
Hallmark Tourist Events
A recognized authority in the field, the author details the history and defines the role of hallmark events--ranging from cultural festivals to Olympic Games--focusing on their relationship to tourist development and marketing. Considers planning implications and their importance as major income generators. Tackles marketing questions and provides a workable strategy for the design and management of hallmark events that is full of sound, practical advice based on global experience.
The Hallmark Family
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Hallmark Channel Countdown to Christmas - USA TODAY BESTSELLER
USA TODAY BESTSELLER! The official Hallmark Channel Christmas keepsake takes you behind-the-scenes of your favorite feel-good holiday films with the casts' memories, photos, recipes and more. This stunning book invites readers to an exclusive inside look at the making of everyone's favorite holiday classics with secrets from the stars, screenwriters, set designers, costume designers, and directors who create the movie magic. Featuring the network's top leading ladies and gentlemen--Candace Cameron Bure, Lacey Chabert, Kristin Chenoweth, Debbie Matenopoulos, Cameron Mathison, Chris McNally, Danica McKellar, Christina Milian, Tamera Mowry-Housley, Jodie Sweetin, Holly Robinson Peete, Alexa and...
Emotion Marketing: The Hallmark Way of Winning Customers for Life
To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture—the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing. This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal: • How emotion works to cement customer loyalty • The 3 Emotional E’s—Equity, Experience, and Energy Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.
Love You Like Christmas
Sometimes getting lost leads you back to what matters most... Maddie, a marketing executive in New York, is on her way to attend the December wedding of one of her best clients. She’s afraid of flying, and taking her late aunt’s classic Mustang on a road trip seems like fun—until the car breaks down and leaves her stranded in the small town of Christmas Valley. The first time Kevin meets Maddie, he’s dealing with an accident that left a whole shipment of his Christmas trees scattered across the highway. He hasn’t thought about romance since his wife died: he’s been busy raising a little girl and running a struggling tree farm. But even in the middle of this setback, he’s immediately drawn to Maddie. As Maddie waits in Christmas Valley for her car to get repaired, she begins to realize that friends and family are at the heart of the holidays—and she can’t deny her growing feelings for Kevin. But sooner or later, she’s going back to her big-city life, and Kevin's future is uncertain. How can either of them take a chance on love? This novel includes a free original recipe for Christmas Biscuits with Sugar Plum Jam.
Hallmark Keepsake Ornament Value Guide
This value guide for Hallmark Keepsake Ornaments made between 1973 and 2005 is the most comprehensive guide to secondary market prices ever produced. It contains over 6,000 entries, which include Christmas Ornaments, Easter/Spring Ornaments, Special Issue Ornaments, Miniatures, and Other Special Items. Editorials cover the history of Christmas Ornaments and everything Hallmark has done to promote ornament collectability since it began producing Christmas Ornaments.
A Christmas to Remember
She can’t remember who she is, but she likes who she’s become when she’s with him… Jennifer needs a break. The perfectionist TV star heads to a mountain retreat for a restful, relaxing holiday. But when she gets caught in a blizzard and crashes her car, Jennifer is left with more than a wreck; she’s left with amnesia. John, a small-town veterinarian and single dad, finds the confused Jennifer wandering on the road. He’s used to taking care of others; he’s built for this. When he takes her in, he and his children give her more than shelter…they try to help her figure out who she is. As Jennifer and John make new memories, their connection to one another grows. But how can they even think about romance when they don’t know her true identity? This heartwarming romance comes with a Hallmark original recipe for Holiday Roast Beef with Root Vegetables.
Critical Perspectives on the Hallmark Channel
This multinational, multidisciplinary collection of essays focuses on Hallmark Channel movies and Hallmark’s position in the changing North American media landscape. This book covers the ‘Countdown to Christmas’ offerings, year-round productions, made-for-TV mysteries and romances, Hallmark’s use of specific filming locations, and its relationship to viewer desires. Chapters examine Hallmark’s position in a changing sociopolitical context and the tensions the company must navigate in creating more “progressive” content; they discuss issues of gender, race, sexuality, and place, as well as analyzing the extensive ranges and reactions of social media participants and interrogating the nature of Hallmark’s popularity. Suitable for scholars and students of film and tv and popular culture studies, this is a multifaceted look at both Hallmark and its viewers at a particular moment of Hallmark’s market dominance.
