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Hospitality and Tourism
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2–3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below: - Hospitality and tourism management - Hospitality and tourism marketing - Current trends in hospitality & tourism - Technology, advancement and innovation in hospitality and tourism - Green hospitality and tourism - Food service and food safety - Relevant areas in hospitality and tourism Hospitality and Tourism - Synergizing creativity and innovation in research will be useful to postgraduate students, academia and professionals involved in the area of hospitality and tourism.
Positioning and Branding Tourism Destinations for Global Competitiveness
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Critical Heritage Studies and the Futures of Europe
Cultural and natural heritage are central to ‘Europe’ and ‘the European project’. They were bound up in the emergence of nation-states in the eighteenth and nineteenth centuries, where they were used to justify differences over which border conflicts were fought. Later, the idea of a ‘common European heritage’ provided a rationale for the development of the European Union. Now, the emergence of ‘new’ populist nationalisms shows how the imagined past continues to play a role in cultural and social governance, while a series of interlinked social and ecological crises are changing the ways that heritage operates, with new discourses and ontologies emerging to reconfigure herita...
Theory and Practice in Hospitality and Tourism Research
Theory and Practice in Hospitality and Tourism Research includes 111 contributions from the 2nd International Hospitality and Tourism Conference 2014 (Penang, Malaysia, 2-4 September 2014), and covers a comprehensive range of topics, including: - Hospitality management - Hospitality & tourism marketing - Tourism management - Technology & innovation in hospitality & tourism - Foodservice & food safety - Gastronomy The book will be of interest to postgraduate students, academics and professionals involved in the fields of hospitality and tourism.
Pilgrimage Tourism
People in general and pilgrims in particular go on pilgrimages to temples, mosques, churches, gurudwaras for worshipping their religious gods and goddesses. But, tourism and pilgrimage are intertwined with little differences. Religious tourism is based on time involved and distance travelled namely short- and long-term religious tourism. The short-term type involves travel to nearby pilgrimage centres or religious conferences, or religious discourses while the long-term religious tourism involves travel to religious sites and religious conferences around the world. Pilgrimage is “the result of a vow”. India is a land of temples, mosques and churches. They play significant role in the dev...
Current Issues in Hospitality and Tourism
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issu...
Heritage, Culture and Society
Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.
Hospitality and Tourism
Hospitality and Tourism - Synergizing creativity and innovation in research contains 116 accepted papers from the International Hospitality and Tourism Postgraduate Conference 2013 (Shah Alam, Malaysia, 2 3 September 2013). The book presents trends and practical ideas in the area of hospitality and tourism, and is divided into the sections below:-
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UNWTO High-level Regional Conference on Green Tourism
This Final Report contains a brief report of the conference and the summaries of the presentations made during the High-level Regional Conference on Green Tourism held on 3 May 2012 at the Le Meridien Hotel in Chiang Mai, Thailand. The Conference is held in conjunction with the 24th Joint Commission Meeting for East Asia and the Pacific and South Asia. The Regional Conference on Green Tourism was organised by the World Tourism Organization (UNWTO) and hosted by the Ministry of Tourism and Sports, Thailand
