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Proceedings of the 4th International Conference on the Future of Asean 2023 (ICoFA 2023)
This is an open access book. ASEAN countries are diverse, with GDP per capita ranging from about USD1,297 in Myanmar, a lower-middle income country, to USD64,041 in Singapore, a high-income advanced economy (World Economic Outlook Database, IMF, April 2019). ASEAN marked its 50th anniversary in 2017 with relatively successful and prosperous development in five decades, with establishment of the ASEAN Economic Community in 2015 as one the key milestones as well as the achievements of Millennium Development Goals 2015. Building on the past successes via Millennium Development Goals 2015, especially in areas such as poverty eradication, better health outcomes and quality education, ASEAN countr...
Digital Marketing
The Book answers what is e-commerce and its transaction models. It explains on digital marketing concepts, its needs. It outlines about POEM framework and ASCOR framework which is the backbone for the entire ecosystem of digital marketing activities and concepts. It explains why display advertising or mobile marketing is not enough and it explains the importance of content marketing, social media marketing and search engine marketing. This book covers LinkedIn and Facebook marketing and also helps the managers to know about the process of running campaigns, choosing the target audience and also helps in optimizing the campaign. It exposes students to various tools which can be used for implementing marketing strategy. This book focuses and covers the syllabus of major universities in India and helps students to understand about the digital marketing in a simple and elegant way.
Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation
This two-volume set of IFIP AICT 617 and 618 constitutes the refereed proceedings of the IFIP WG 8.6 International Working Conference "Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation" on Transfer and Diffusion of IT, TDIT 2020, held in Tiruchirappalli, India, in December 2020. The 86 revised full papers and 36 short papers presented were carefully reviewed and selected from 224 submissions. The papers focus on the re-imagination of diffusion and adoption of emerging technologies. They are organized in the following parts: Part I: artificial intelligence and autonomous systems; big data and analytics; blockchain; diffusion and adoption technology; emerging technologies in e-Governance; emerging technologies in consumer decision making and choice; fin-tech applications; healthcare information technology; and Internet of Things Part II: information technology and disaster management; adoption of mobile and platform-based applications; smart cities and digital government; social media; and diffusion of information technology and systems
Strategic Cooperation and Partnerships Between Australia and South Asia: Economic Development, Trade, and Investment Opportunities Post COVID-19
The COVID-19 pandemic has forced countries around the globe into lockdown, imposing trade and travel restrictions with devastating economic impacts on all sectors of the economy. In working toward greater economic stability, Australia has been strengthening its trade relations with other countries, which is reflected through its increased strategic relations with India. However, it is now essential to explore how Australia is working to further expand its collaboration with other South Asian countries and find new markets and opportunities for trade, investment, tourism, international education, and business dealings for its resources, services, manufacturing, and technology sectors. Strateg...
NEURAL NETWORKS, FUZZY SYSTEMS AND EVOLUTIONARY ALGORITHMS : SYNTHESIS AND APPLICATIONS
The second edition of this book provides a comprehensive introduction to a consortium of technologies underlying soft computing, an evolving branch of computational intelligence, which in recent years, has turned synonymous to it. The constituent technologies discussed comprise neural network (NN), fuzzy system (FS), evolutionary algorithm (EA), and a number of hybrid systems, which include classes such as neuro-fuzzy, evolutionary-fuzzy, and neuro-evolutionary systems. The hybridization of the technologies is demonstrated on architectures such as fuzzy backpropagation network (NN-FS hybrid), genetic algorithm-based backpropagation network (NN-EA hybrid), simplified fuzzy ARTMAP (NN-FS hybri...
Smart Secure Systems – IoT and Analytics Perspective
This volume constitutes the refereed proceedings of the Second International Conference on Intelligent Information Technologies, ICIIT 2017, held in Chennai, India, in December 2017. The 20 full papers and 7 short papers presented were carefully reviewed and selected from 117 submissions. They feature research on the Internet of Things (IoT) and are organized in the following topical sections: IoT enabling technologies; IoT security; social IoT; web of things; and IoT services and applications.
Microsoft Excel 2019 Data Analysis and Business Modeling
Master business modeling and analysis techniques with Microsoft Excel 2019 and Office 365 and transform data into bottom-line results. Written by award-winning educator Wayne Winston, this hands-on, scenario-focused guide helps you use Excel to ask the right questions and get accurate, actionable answers. New coverage ranges from Power Query/Get & Transform to Office 365 Geography and Stock data types. Practice with more than 800 problems, many based on actual challenges faced by working analysts. Solve real business problems with Excel—and build your competitive advantage: Quickly transition from Excel basics to sophisticated analytics Use PowerQuery or Get & Transform to connect, combine...
IoT as a Service
This book constitutes the refereed post-conference proceedings of the Fifth International Conference on IoT as a Service, IoTaaS 2019, which took place in Xi’an, China, in November 2019. The 54 revised full papers were carefully reviewed and selected from 106 submissions. The papers contribute to the discussion on the challenges posed by Internet of Things (Io). The two technical tracks and three workshops deal in detail: Networking and Communications Technologies for IoT, IoT as a service, International Workshop on Edge Intelligence and Computing for IoT Communications and Applications, International Workshop on Wireless Automated Networking for Internet of Things, and International Workshop on Ubiquitous Services Transmission for Internet of Things.
