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The Applied Psychology of Harry Hollingworth: Roots in the great plains
"A reproduction of the original typescript, with a foreword by David B. Baker and an introduction by Ludy T. Benjamin Jr."
From Coca-Cola to Chewing Gum
"A reproduction of the original typescript, with a foreword by David B. Baker and an introduction by Ludy T. Benjamin Jr."
The Early Years of Industrial and Organizational Psychology
Provides a comprehensive history of the early years of industrial and organizational psychology from an international perspective. A valuable resource for undergraduate and graduate students, I-O psychologists, practitioners, and historians of science.
Portraits of Pioneers in Psychology
This book presents a series of informal biographies about major figures in the history of psychology. A unique combination of expertise and human appeal, the volume places the contributions of each pioneer in a new and fascinating perspective. For instance, several of the authors use the novel approach of having the pioneers return to the present day to reflect back on their work as it relates to the here and now. Revisions of speeches given in a popular series of invited addresses at psychological conventions, the chapters offer appealing glimpses into the lives of individuals who made a difference in the early years of psychology as a field of study. Each of the five volumes in this series contains different profiles thereby bringing more than 100 of the pioneers in psychology more vividly to life.
The Triumph of Evolution
Hamilton Cravens challenges widespread belief to argue that the impact of evolutionary ideas on American culture and science has been greater since the collapse of Social Darwinism. he portrays a new generation of American scientists whose pioneering work led to the bitterly debated heredity-environment controversy in the 1920s and then, in the '30s, to a "synthetic" theory of the way heredity and environment together have shaped human nature and culture. The resolution of this issue seemed to hold an exhilarating promise. If scientists could explain—and even predict—human behavior, they might help restore social control and stability in an age of domestic ferment and international turmoil. The Triumph of Evolution is the first scholarly history of one of the most significant scientific controversies of the twentieth century.
Forgotten Ideas, Neglected Pioneers
Richard Semon was a German evolutionary biologist who wrote, during the first decade of the twentieth century, two fascinating analyses of the workings of human memory which were ahead of their time. Although these have been virtually unknown to modern researchers, Semon's work has been rediscovered during the past two decades and has begun to have an influence on the field. This book not only examines Semon's contribution to memory research, but also tells the story of an extraordinary life set against the background of a turbulent period in European history and major developments in science and evolutionary theory. The resulting book is an engaging blend of biographical, historical and psychological material.
Neglected Perspectives on Science and Religion
This book explores historical and contemporary relations between science and religion, providing new perspectives on familiar topics.
Diversity in Advertising
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners see...
Birth of a Salesman
In this entertaining and informative book, Walter Friedman chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and canvassers to one driven by professional salesmen and executives. From book agents flogging Ulysses S. Grant's memoirs to John H. Patterson's famous pyramid strategy at National Cash Register to the determined efforts by Ford and Chevrolet to craft surefire sales pitches for their dealers, selling evolved from an art to a science. "Salesmanship" as a term and a concept arose around the ...
