Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Consumer Engineering, 1920s–1970s
In the middle of the twentieth century, a new class of marketing expert emerged beyond the familiar ad men of Madison Avenue. Working as commercial designers, consumer psychologists, sales managers, and market researchers, these professionals were self-defined “consumer engineers,” and their rise heralded a new era of marketing. To what extent did these efforts to engineer consumers shape consumption practices? And to what extent was the phenomenon itself a product of broader social and cultural forces? This collection considers consumer engineering in the context of the longer history of transatlantic marketing. Contributors offer case studies on the roles of individual consumer engineers on both sides of the Atlantic, the impact of such marketing practices on European economies during World War II and after, and the conflicted relationship between consumer activists and the ideas of consumer engineering. By connecting consumer engineering to a web of social processes in the twentieth century, this volume contributes to a reassessment of consumer history more broadly.
Microfinance, Debt and Over-Indebtedness
Although microcredit programmes have long been considered efficient development tools, many forms of debt-induced distress have emerged in their wake. This has brought to light the problem of over-indebtedness, a topic which has been previously underexplored in the literature. This new book, from a group of leading scholars, explores the manifestations, scale, and economic and social implications of household over-indebtedness in areas conventionally considered as financially excluded. The book approaches debt not only as a financial transaction, but also as a form of social bond, and offers a socioeconomic analysis of over-indebtedness. The volume puts forward a broad definition of over-ind...
Varietals of Capitalism
Varietals of Capitalism shows that politics is an omnipresent part of the economics of wine and of economic activity in general. Based on a four-year research project encompassing fieldwork in France, Spain, Italy, and Romania, Xabier Itçaina, Antoine Roger, and Andy Smith examine the causes and effects of a radical reform adopted at the EU level in 2008. Regulatory change politically transformed the rationale of EU support to the wine industry, from shaping the supply side to encouraging producers to adapt to the demands of a supposedly "new consumer." To explain the adoption and impact of the reform, the authors develop an analytical framework to capture the actors—their perceptions, pr...
Markets in the Making
Slicing through blunt theories of supply and demand, Callon presents a rigorously researched but counterintuitive model of how everyday market activity gets produced. If you’re convinced you know what a market is, think again. In his long-awaited study, French sociologist and engineer Michel Callon takes us to the heart of markets, to the unsung processes that allow innovations to become robust products and services. Markets in the Making begins with the observation that stable commercial transactions are more enigmatic, more elusive, and more involved than previously described by economic theory. Slicing through blunt theories of supply and demand, Callon presents a rigorously researched ...
The Indebted Woman
Women, and particularly poor women, have become essential cogs in the wheel of financialized capitalism. Globally, women are responsible for managing household debt, and that debt has exploded over the last decade, reaching an all-time high after the COVID-19 pandemic. Across various categories of loans, including subprime lending, microcredit policies, and consumer loans, as well as rent and utilities, women are overrepresented as clients and managers, and are being enfolded into the system. The Indebted Woman discusses the crucial yet invisible roles poor women play in making and consolidating debt and credit markets. Isabelle Guérin, Santosh Kumar, and G. Venkatasubramanian spent over tw...
Working for Debt
In the early twentieth century, wage loans became a major source of cash for workers all over the United States. From Black washerwomen to white foremen, Illinois roomers to Georgia railroad men, workers turned to labor income as collateral for borrowing capital. Networks of companies started profiting from payday and property advances, exposing debtors to the grim prospects of garnishments of their wages and possessions in order to mitigate the risk of default. Progressive and later New Deal reformers sought to eradicate these practices, denouncing “loan sharks” and “financial slavery” as major threats to a new credit democracy. They proposed fair credit as a universal solution to m...
The Media in the Network Society
In the Network Society the development of a new communicational model has been taking shape. A communicational model characterized by the fusion of interpersonal communication and mass communication, connecting audiences and broadcasters under a hypertextual matrix linking several media devices. The Networked Communication model is the informational societies communication model. A model that must be understood also in its needed literacies for building our media diets, media matrixes and on how it's changing the way autonomy is managed and citizenship exercised in the Information Age. In this book Gustavo Cardoso develops an analysis that, focusing on the last decade, takes us from Europe to North America and from South America to Asia, combining under the framework of the Network Society a broad range of scientific perspectives from Media Studies to Political Science and Social Movements theory to Sociology of Communication.
A U-Turn to the Future
From local bike-sharing initiatives to overhauls of transport infrastructure, mobility is one of the most important areas in which modern cities are trying to realize a more sustainable future. Yet even as politicians and planners look ahead, there remain critical insights to be gleaned from the history of urban mobility and the unsustainable practices that still impact our everyday lives. United by their pursuit of a “usable past,” the studies in this interdisciplinary collection consider the ecological, social, and economic aspects of urban mobility, showing how historical inquiry can make both conceptual and practical contributions to the projects of sustainability and urban renewal.
Politiques de la relation
Synthèse couvrant l'ensemble des questions sociologiques qui se posent aujourd'hui autour des métiers de la relation. Elle convoque la littérature sociologique utile sur la question (Dubuet, Bourdieu, etc.) et propose une thèse personnelle : le développement de la catégorie de l'intervention comme mode dominant le rapport professionnel à autrui.
Bourdieu in the City
Building on three decades of comparative research on marginality, ethnicity, and penality in the postindustrial metropolis, Loïc Wacquant offers a novel interpretation of Pierre Bourdieu as urban theorist. He invites us to explore the city through what he calls the trialectic of symbolic space (the mental categories through which we perceive and organize the world), social space (the distribution of capital in its different forms), and physical space (the built environment). On this reading, Bourdieu's topological sociology gives us the tools both to energize and also to challenge the canon of urban studies and to redraw their theoretical landscape. Compact and incisive, Bourdieu in the City will be of interest to students and scholars in sociology, anthropology, geography, urban studies, urban planning, architecture, and social theory.
