You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
This text takes an integrated approach, and places emphasis on modeling and the application of pure methods rather than statistical techniques. This emphasis allows readers to learn how to solve business problems, not mathematical equations, and prepares them for their role as decision makers. All models and analyses in the book use Excel so readers make decisions without having to complete difficult calculations. The book is also accompanied by KaddStat, an easy-to-use add-in to Excel, which makes it easier to run complex statistical tests on Excel.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 1980 Academy of Marketing Science (AMS) Annual Conference held in Dallas, Texas, entitled Marketing Horizons: A 1980's Perspective.
For decades the Horrell brothers of Lampasas, Texas, have been portrayed as ruthless killers and outlaws, but author David Johnson paints a different picture of these controversial men. The Horrells were ranchers, and while folklore has encouraged the belief that they built their herds by rustling, contemporary records indicate a far different picture. The family patriarch, Sam Horrell, was slain at forty-eight during a fight with Apaches in New Mexico. One Horrell son died in Confederate service; of the remaining six brothers, five were shot to death. Only Sam, Jr., lived to old age and died of natural causes. Johnson covers the Horrells and their wars from cradle to grave. Their initial co...
The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)